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About Our Sports Psychology Coaching
The Mental Game Coach, Bill Cole, MS, MA, provides sports
psychology coaching services to athletes, coaches and parents, to
help them navigate the learning curve, pressures and pitfalls of
In his role as mental game advisor, he provides guidance in building
a mentally tough, peak performance mind tool-kit that top-performing
champions possess. In learning these mental lessons. He acts as
a teacher, motivator and mentor. The sport psychology training relationship
is a collaborative, confidential, professional one that supports
clients in reaching more of their sports performance potential.
You want a sport psychology coach with a world-class background
and a proven track record in helping people master the mental game
at the highest national and international levels. You also want
that person to "know what you are experiencing" from having personally
been a top competitive athlete and coach. You can expect quick,
yet lasting results like these:
- Learn how to psych up for every practice, coaching session
- Make mental toughness a strength in your sports performance.
- Stop mentally beating yourself up and self-destructing when
you perform below expectations.
- Know how to get into the performance zone, naturally and easily,
- Handle the dreaded mind games opponents launch at critical
- Reach new levels of performance. Stop blowing leads.
- Transfer lessons learned in sport to the rest of your life
Bill's Sports Psychology Coaching Has 13 Key Helpful Features To
Boost Your Confidence:
- Assessment of your current sport psychology skills.
- Review of and suggestions for upcoming competitions.
- A deep and extensive level of analysis and feedback about your
- Proprietary, detailed checklists that help you become aware
of yourself as an athlete.
- Worksheets and exercises that bring the concepts Bill teaches
- Coaching for your upcoming competition.
- Help you overcome performance issues such as fear and low confidence.
- Show-You-How-To-Practice sessions.
- Advice on managing yourself under pressure.
- Dress rehearsals of competitions.
- Review of your past competitions.
- Create custom pre-game mental routines.
- Post-game reviews and follow-up.
Bill has coached individuals and teams from Saratoga, Los Gatos,
Campbell, Cupertino, Palo Alto, Almaden Valley, Santa Cruz, Los
Altos, Monte Sereno, Morgan Hill, Gilroy, Mountain View, Santa Clara,
Sunnyvale, and many other locations in the San Francisco Bay area,
Silicon Valley, and around the United States.
You can come to us, or we can come to you. We can also work virtually.
We also regularly consult with clients by phone and email from countries
around the world, such as England, Portugal, Australia, Mexico,
China, Canada, Israel and South Africa.
Audio Recording Your Sport Psychology
Feel free to audio record our coaching sessions when we meet in
our offices to help you remember and master the material. You can
do this by bringing your cell phone, laptop, camcorder or other
device. You have our advance permission to use this for your personal
educational use, but not to share with anyone or to sell or post
on the web. There is no charge for your recording in our offices.
If we are doing distance coaching, we can record your coaching sessions
via Skype or by phone very easily. We have a special Skype audio
program, and also a special high-quality audio-recording conference
call line, if we are using a phone. The fee for recording and sending
you this mp3 audio by email is $10 per session recording. We send
the mp3 to you within 24 hours so you can review the class. That
is your copy to keep. The mp3 format is the only format option.
Free Mental Game Of Sports Assessment
Take this assessment to discover what's holding you back from
playing your best. We are making this valuable 65-question assessment
tool available to you at no charge to assist you in determining
what is getting in the way of your performing to your full potential
in your sport. It will help you discover your strengths and weaknesses
and provide you with a quick overview of where you stand with your
After you fill out the form, you should print this for your own
use and for future reference, then click the Submit button to send
the Assessment to Bill Cole.
Take this free Mental
Game of Sports Assessment now.
Sports Psychology Coaching Packages
The Cole Mental Game of
Sports Assessment Tool (CMGSAT)
This proprietary educational sport psychology assessment will provide
you with a comprehensive, in-depth picture of your sport psychology
skills and abilities. You have two options. You may purchase the
300-question Cole Mental Game of Sports Assessment Tool (CMGSAT)
for $150, or combine this assessment instrument with a one-hour
sport psychology review and coaching session with Bill Cole, CEO
of William B. Cole Consultants for $250. Learn more about the CMGSAT.
We email you our proprietary 300-question Cole Mental Game of
Sports Assessment Tool (CMGSAT) as a PDF. You take the assessment,
and score it yourself. The test is yours to keep and to retake again
and again to see your improvement over time as you progress in your
sport. Learn more about the CMGSAT
Assessment Only or order
And Coaching Package
We email you our proprietary 300-question Cole Mental Game of Sports
Assessment Tool (CMGSAT) as a PDF. You take the assessment, score
it and return it to us.
We review the assessment and then contact you to arrange your coaching
session. You then have a 60-minute personal coaching conversation
by phone or video with Bill Cole to review the assessment. Learn
more about the CMGSAT
Assessment and Coaching Package or order
Coaching Services for Organizations And Professionals
The standard hourly coaching rate for one person in professional sports, corporate, governmental, academic, military or other organizational entities is $275, with some potential adjustments, based on a quote as part of a custom volume package, and for example, when we include speaking, training and consulting. For coaching sessions outside our offices, for sessions with more than one person, and for coaching with organizations, whether in person, or by distance, additional coaching fees and travel fees apply. We also offer two discounted packages, one with five hours and one with ten hours.
Order the Coaching Services for Organizations.
Traction-To-Action Sport Psychology Coaching Discount
Our standard coaching fees for private pay individuals are
$125 an hour, but we want to give you a starter discount.
Choose the Traction-To-Action Starter Package and take off
$75 over three hours of coaching. You pay only $300 for 13
helpful features to boost your confidence, over three valuable
hours of coaching with Bill Cole.
Please note that these private pay discounted coaching fees
are applicable only to telephone sessions, and for sessions
in our offices in Palo Alto, California. Private pay coaching
rates are not applicable to professional athletes or coaches.
Professional athletes and coaches would pay the organizational
rate, even if not connected with a team. For coaching sessions
out of our offices an additional coaching surcharge and travel
fees will be added. Please contact us for a custom quote.
Fees shown here are for either one individual or a group of
persons in the same family. For a group session with people
not in the same family, the hourly fee structure is higher.
Please contact us for a custom quote.
Order the Traction-To-Action
Discount Starter Package.
services (with discounts for 4-hr, 6-hr and 12-hr packages)
Our standard coaching fees are $125 an hour.
Discounts are offered for ordering coaching for multiple hours:
Save $30 on the Coaching Four-Pack, save $60 on the Six-Pack,
and save $180 on the Twelve-Pack. Order
Sports Psychology Coaching services.
Term Paper Advice
You can hire Bill Cole as your personal guide to writing
a top-notch term paper about Sports Psychology, or for personalized
advice about a career in the field of sports psychology.
Sports Psychology Career Advice packages are available in
blocks of 1/2 hour, 1 hour and 3 hours. Order one of these
packages or learn more about
Sports Psychology Career and Term Paper Advice.
Special Sports Psychology
In addition to our basic Sports Psychology Coaching services,
any combination of the following special services can be included:
Additional Coaching Services
We also offer additional services including reviewing documents,
videos and audios and creating customized documents. Learn
more about these additional
Making Payments Of Any Amount
To make an installment payment or to make another payment to William B. Cole Consultants, go to the page for making payments of any amount.
Normally payments are made using the Credit Card or PayPal buttons on our web site. However, coaching services payments may be made in installments, by special arrangement. Please contact us for details.
Payment and Scheduling Policies
- 24-Hour Cancellation Policy: Please note that we require
a 24-hour cancellation notice should you need to cancel
or reschedule a coaching session. Canceling or rescheduling
a training session, seminar, workshop or keynote requires
much earlier notice, with different policies. For those
events, please consult our contract for that event. We prefer
not to charge for late canceled or no-show appointments,
but repeated or egregious late cancellations or no-show
appointments will be charged the full hourly rate of that
missed session. If you need to reschedule, that is never
a problem as long as you give us this full day advance notice
so we can offer your time to another client. We are usually
booked out two weeks or more in advance for coaching sessions,
so the earlier you know your schedule, the easier it is
to schedule you in any future slots should you need to reschedule.
- Payment for services is due on or before the first day
of services rendered.
- We accept cash, check, PayPal, electronic bank transfer
and credit cards issued by American Express, Discover, MasterCard
- We don't invoice, extend credit or accept insurance.
- Clients have the option of paying the standard hourly
rate or availing themselves of various discount packages.
- Package prices are based on payments made prior to, or
at the time of the first session.
- Purchase of a package is not valid retroactively, after
a coaching session has been concluded.
- Normally payments are made using the Credit Card or PayPal
buttons on our web site. However, coaching services payments
may be made in installments, by special arrangement. Please
contact us for details. To make an installment payment or
to make another payment to William B. Cole Consultants,
go to the page for making
payments of any amount.
- Checks returned by the bank for insufficient funds will
be subject to a $20.00 collection fee and a $20.00 insufficient
- To prevent fraud, refunds are not allowed by means other
than the same credit card or PayPal account used to make
the original charge.
Travel Expenses For Coaching
Learn about travel
expenses, other fees and payment arrangements.
Our Coaching Sessions Are Guaranteed
I guarantee the quality of our coaching sessions. I guarantee
to you that each coaching session will be of the highest quality,
and will give you the best cutting-edge content and success
strategies. However, I cannot predict, know, monitor or guarantee
what you will do with the lessons, insights and content learned
in these sessions. Therefore, when you use our coaching, materials
and products you are not guaranteed to improve learning, performance,
income, health, fitness or specific earnings. No one can guarantee
such outcomes because your results will depend on variables
and factors outside our control including, but not limited
to: your motivation, your diligence and discipline, your capabilities,
your creativity, your health and fitness, your compliance
with our recommendations and suggestions, and other factors
which neither party has control over.
I will ask you, many times in each coaching session, if things
make sense, and if you know how to practice and actually use
what we discuss, and what I teach you. At the end of each
coaching session, I will ask if that session met your expectations.
If you say yes, we will consider that session successful.
If you say no, I will spend additional time with you, at no
additional charge, at that time, or at a mutually convenient
time, to resolve your concerns. If I cannot resolve your concerns
at that time, I will refund all your monies paid for that
particular coaching session in question. If this coaching
session in question was part of a package, when you receive
a refund for that session, we will also refund the rest of
your unused coaching package monies. This will be prorated
per the package you purchased, not at the full non-package
hourly rate. Whenever you make the next coaching package payment
that is due or make a pay as you go payment, this indicates
that you are satisfied with the coaching up to that point,
and that you wish to continue the coaching program.
Our Coaching Is Confidential
Trust forms the core of the coaching relationship. We respect
what you say, and will not repeat your material to anyone
or to any entity. We maintain your confidentiality and privacy
in all communications and we maintain safe and secure written
records of your account. We do not disclose that you are a
client if you do not want that known.
Bill Cole, MS, MA, is an internationally recognized
expert on peak performance, coaching and the mental game.
He has coached at the highest levels of the Olympics, major-league
pro sports and big-time college athletics. His extensive background
includes a Bachelor of Science (with honors) in Sport Psychology
and post-graduate training in various fields. Learn more about
Bill Cole, The Mental Game Coach.