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Sports Psychology Coaching
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Testimonials
"Bill Cole is a master mental game coach. He is
one of the top peak performance coaches on the Pro Tennis Tour." "Bill is a very talented
and deeply-knowledgeable mental game coach. His ability to help
our players stay motivated, focused and on-track is just excellent.
Bill really takes the time to understand people, to listen and to
figure out what each person needs to achieve and excel. He has crafted
a comprehensive mental game peak performance program for us, as
a mental game advisor to individual players and team mental game
coach for team practice sessions. He is a master mental game coach.
He is one of the top peak performance coaches on the Pro Tennis
Tour. More players on the pro tour could use his help." "Bill Cole has demonstrated why he is considered an authority in the area of sport psychology and one of the top peak performance coaches in the country. His insights, powerful interventions, sensitive facilitation, including his use of various written communications have made its impact. His teachings have helped us realize the highest levels of performance objectives in collegiate competition. We thank him for his time and energy as we work toward our goal of reaching the College World Series and the ultimate quest of winning a National Championship. We recommend his talents and skills as a speaker, consultant or coach to anyone or any organization seeking a better understanding of the mental game and the realization of peak performance and its strategies." "Here's a mental toughness course with the right motives. Cole
can repair your attitude." "This workshop was fun, informative and interesting and Coach
Bill used visual and interactive methods to teach us how to stay
in the present. He had attention grabbing strategies and facts that
helped a lot. His book The Mental Game of Sports has
tactics and suggestions that are very helpful that will help me
in the future." "For the past
10 years I have been in the motorcycle training business, educating
more than 6,000 riders. In addition to my training school I have
also been actively engaged in motorcycle road racing and long distance
motorcycle competitions. I was extremely fortunate to get involved
with Bill Cole, and his IMGCA certification training program. Bill's
program has helped me immensely in all facets of my life. His extensive
business experience was invaluable in helping me grow my business
and secure more sponsorships for my motorcycle adventures. His mental
game techniques have helped me to become a better motorcycle rider.
I have discovered that I am much more prepared mentally, which translates
to a better performance on the track. Along with his guidance I
have become a better educator myself. I simply do not have the words
to express my gratitude to Bill for his guidance, and I would not
hesitate to recommend him to any athlete who is looking for that
performance edge."
"I first met Bill Cole when I was the field producer
for The Animal Planet TV series "Weird, True & Freaky"
(42 episodes), and associate producer (8 episodes) and I needed
a subject matter expert for on-air commentary and analysis. Bill
was amazing. He had a huge depth of knowledge in sports psychology
and could easily explain very complex material in understandable
ways the viewer could instantly "get". Bill can really tell a story
and be engaging. We stayed in touch, and when I began work on my
film The High, I called Bill and we engaged again,
this time with him being Consulting Producer. Bill has been a big
supporter, and he has lent his expertise to the project as a producer
by providing ideas for the story line, subjects to cover, being
a sounding board, suggesting questions to ask the runners, etc.
In short, he was a vital part of the film, and a pleasure to work
with. If you have a TV or film project, and you need a subject matter
expert who can also produce, Bill is your man."
"As a high level soccer
player and currently a Brazilian jiu jitsu trainer, I was always
interested in the mental aspects of sportsman preparation. In my
soccer career, there was almost no time devoted to this area. I
personally felt the necessity to be educated in this area as I regard
the mental game as important as physical preparation. I was looking
for the appropriate online training that would fulfill my requirements.
Finally I decided to participate in the course provided by IMGCA.
I contacted Mr. Bill Cole just for a short chat to check the details
of the course. Since the beginning he was very open and helpful.
After 20 minutes chat, I decided to take part in the Level I certification
programme. Every single class with Bill was simply excellent. He
has provided me plenty of useful information that I have immediately
applied in my coaching practice. As a mental game coach beginner,
I appreciated the support and motivation that he always gave me.
After successful completion of Level I, I decided to participate
in the Level II certification programme. Bill was very flexible
in his busy schedule and we mutually agreed on the time schedule
for our teleclasses. Almost all the stuff I have learned in the
course has been applied in my own coaching sessions. "Working
with mental game coach Bill Cole was a life-changing experience.
Bill helped me tremendously with my mental game. Fighting might
be one of the ultimate mental sports. Bill showed me how to access
my mental toughness in training and in competition. His mental game
coaching system allowed me to access my greatness from within, unleashing
incredible powers of focus and athleticism. His mental training
program helped me win world championships.
Lucas Valente Wins The SJJIF World Championship 
World Champion Lucas Valente
Lucas Valente on Instagram
See more mental game of martial arts testimonials. "Coach Bill really learns about your sport to
be the best coach he can be. He's calm, patient and really makes
you feel safe. I love the breathing techniques and the steps he
teaches to stay aware in the moment. It's easy to not realize you're
anxious or nervous if you aren't paying attention to your body.
Coach Bill helped teach me how to stay in control of my emotions
and my body. I'm excited about spending more time in mental training
with Coach Bill." "I was already very
successful in junior tennis. I have been ranked #1 in the 14's and
16's in singles and doubles in Northern California, and top twenty
in the nation. I won the San Diego Boys 14's National Open Singles
and Doubles and took third place in the Boys 16's Copper Bowl Singles.
I wanted to not only be able to maintain the rankings I had achieved
to date, but to continue to steadily improve. The pressure is even
greater once you are a top-ranked player, and I wanted to know how
to handle that pressure better. "I had a great day
with Bill. I think it will really help me stay focused in matches.
I took his mental game assessment, and there are definitely some
areas I wanted to work on, and improve on. I think his method of
centering will really help me stay focused during matches. So thank
you so much! I had a fantastic time!"
"I just wanted to thank
Bill for improving my mental game. I learned a lot of techniques
I've never known before. My favorite technique was 'See The Blue'.
I realized that when I used that technique my serves stopped hitting
the net. Bill also taught me the Roger Federer 'Keep Your Head Still'
technique. That helped me connect with the ball dead center more.
Before I started working with Bill I would always pull my head up
too early on shots, and I was really surprised to learn how long
you could keep your head still before the opponent's ball came back
to you. I also got a lot out of the technique called Rise-Peak-Fall.
I never noticed that most of my balls that I hit were on the peak-I
always thought I was hitting balls on the rise, but this drill taught
me to watch the ball a lot better, and to be aware if I'm hitting
on the rise, peak or fall. I learned a lot from Bill, and I'm glad
I was able to receive coaching from him."
"I asked mental coach
Bill Cole to come to our Stanford University Fencing Camp to introduce
our young fencers to the world of sports psychology. Anyone who
has ever fenced knows how mental our sport is, so I was glad to
have someone with Bill's level of expertise speak to us. He conducted
a terrific program entitled "The Mental Game Of Fencing".
I strongly agree with these young fencers. Bill
has a unique ability to quickly connect with young athletes and
teach mental training strategies that are relevant and that really
make an impact on them. He told instructional stories that hit home,
and gave practical mental tips that they could understand and use
right away. Clients
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Buck Enterprises of Louisiana Dancers and parents from the world-famous Butler-Fearon-O'Connor School of Irish Dance CSU-Fullerton Men's Golf Team CSU-Fullerton Women's Volleyball Team CSU-Long Beach Department of Psychology Dane Petchul Productions of Irvine de Clifford International Ltd. Erie Community College Expressions of Excellence IBM Sports Club Israeli Davis Cup Team Life Coaching Lifeline Presentations The Mance Group New York State Association For HPER Dr. John Piscopo Personal and Professional Coaches Association Raveneaux Country Club of Houston The San Francisco Group San Jose City College San Jose Leadership Council San Jose State University San Jose State Women's Golf team Saratoga-Cupertino Developmental Travel Baseball Team Saratoga High School Baseball Team Self-Leadership Seminars Sharon Heights Golf and Country Club Robert Shepardson and Associates Silicon Valley Health and Wellness Institute Stanford University Baseball Team Stanford University Fencing Camp State University of New York Joe Thiel World Wide Golf Schools Tyler College Too Hot To Handle® U.S. Sports Development, Inc. Erik Weihenmayer Western Career College WFDJ Consulting Sarah Will The Wright Choice www.mymalife.com Pat Yates Associates Yoriwa, Inc. |
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Young athletes College athletes Professional athletes Coaches Parents of athletes Dancers Teachers Consultants School administrators Media professionals |
Bill has provided sports psychology coaching and consulting in over 65 sports.
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Acrobatic Skydiving |
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Ice Figure Skating |
He has taught, coached and consulted with athletes
from the ages of 6 to 75. He's worked with beginners, junior-high,
high school, college, amateur, elite and international pro athletes.
IMGCA Certification Testimonials
Through the International Mental Game Coaching Association (IMGCA), Bill Cole conducts courses of study for certifying Mental Game Practitioners at various levels. You can learn more about these certification courses at the IMGCA website. The following testimonials are related to those courses.
"In my
20 years as a volleyball coach I've attended numerous seminars and
clinics through which I have gained valuable coaching techniques
and strategies. However, the past five months of guidance and mentoring
from IMGCA President Bill Cole have helped me gain knowledge and
expertise beyond my expectations. Having gone through the IMGCA
Mental Game Coaching Certification program during my coaching season,
I was able to apply the mental strategies and techniques he suggested
and immediately see the effects and positive results of his suggestions.
Bill is professional, personable and always available for guidance
and his encouragement to assess what I was currently doing from
a new perspective gave me the support and courage I needed to try
new ideas. I would strongly recommend the International Mental Game
Coaching certification program to anyone who is seriously interested
in developing new and successful mental coaching strategies. It
certainly made a positive and immediate impact on my volleyball
program and I'm eager to share it with others.."
Suzanne Marble
Level I IMGCA Certified Mental Game Instructor
Head Volleyball Coach
La Conner High, Washington
Suzanne Marble's volleyball teams have won six state and
academic championships, 13 league championships, nine district championships,
with six top-ten state tournament finishes. She has been named Northwest
A/B League Coach Of The Year a record 11 times, State Coach Of The
Year three times, and All State Team Coach three times. Suzanne
has taken her teams to an incredible 18 consecutive State Tournament
appearances.
"I first heard about the excellent Bill Cole know-how
from my coach Rodney King, so it was natural for me to check him
out right away. Well, what can I say after JUST a couple of months
of intensive coaching and the IMGCA education process? Simply brilliant
stuff and outstanding overall approach!!! I immediately have been
able to apply all the material in action, during special operations
(police, military) training camps, and while coaching professional
elite soccer players, and other world-class athletes. Moreover,
the IMGCA message is getting spread here in Slovakia like wild fire,
and now even pro elite coaches are starting to pay attention (based
on awesome results which they see first hand in action every day).
I am starting to work with these coaches as well. I once again highly
recommend you contact Bill Cole and see first hand about his fantastic
know how. It has been one of the best investments I have ever made.
You can give a gift to yourself to reach your full potential! Go
for it."
Ing. Radek Sefcik
Level III IMGCA Certified Mental Game Master Coach
Professional Special Operations Police / Military Coach
BJJ Brown Belt And Elite PCWA Coach
Slovakia
www.mentalcoach.sk
"My IMGCA
mental game certification training program has taught me, among
many other lessons, that everything I do and say as a coach and
teacher influences the behavior of the young athletes I have been
given the privilege to work with. With Bill Cole's expert guidance
I have become a more effective leader, communicator and coach/teacher-his
mentorship has proven to be invaluable in my quest to develop confidence,
focus and mental discipline in the young football players I work
with. And in developing these mental skills the players have improved
their on-field performance, which has equated to more success as
a team-and they have also begun to transfer these skills to other
areas of their lives, such as academics and social relations. It
has also provided me the tools to train other coaches to do the
same with their players. As a result, I was asked to speak at a
youth football coaches meeting, and have been asked to host a coaching
clinic next spring. I have also been asked to speak to the coaches
and players of a youth Lacrosse team, which tells me that IMGCA
philosophies and mental training methods transcend any particular
sport and can help both players and coaches develop skills and set
and achieve goals that bring success both on an individual and team
basis. I've never met a coach who denied the relationship between
an athlete's mental approach and his/her performance in practice
and competition, and I strongly encourage and recommend the IMGCA
certification program as a means to teaching themselves, other coaches,
and the athletes they work with how to put the two together. English
philosopher Alfred North Whitehead once said that "education is
the acquisition of the art of the utilization of knowledge". Whether
you've been coaching for 20 years or have just begun, Bill Cole
and IMGCA certification training can and will help you utilize cutting-edge
mental game approaches and make you a better coach."
Phil DuBois
Level I IMGCA Certified Mental Game Instructor
Former professional football player, NFL Washington Redskins
Longtime Youth Sports Coach
Springfield, Virginia
www.1standgoals.com
"I just
wanted to let you know how pleased I am to have gone through the
IMGCA Certification process with you. As a past professional athlete,
I wish I would have been smart enough to realize the benefits of
the mental game. I can't begin to tell you how much I have learned
from you in our in-depth conversations. Your expertise in the subject
I really believe is among the very best. Your program was very beneficial
in that I wasn't just given a manual and told to fill it out as
I see in some certification classes. I was very interested in the
process of learning and implementing the mental game and you have
done a fantastic job in covering all the bases. I know this certification
will put me on the right path to be able to teach the skills necessary
for my students to achieve higher success in reaching their ultimate
dreams. Thanks again for all your help!"
Billy Fritz
Level I IMGCA Certified Mental Game Instructor
Former Professional Golfer
"I undertook
the training to broaden my knowledge of the mental game of 'Life'.
I found the training and one to one coaching with Bill Cole to be
absolutely without doubt excellent. I was able to gain a great understanding
from our calls with Bill each week.
Bill is an expert in his field and can pitch the training at just
the right level for each student... I found the website material
and archives to provide endless material for reference and also
to help formulate trainings for my clients. Without any hesitation
if you are interested in learning about mental game coaching this
is the place to be, stop your search now and get on to the programme."
Alan Kane Dip K, APBP
Level I IMGCA Certified Mental Game Instructor
Pain Relief Clinic
Ireland
www.alankane.org
"Bill Cole has continually been at the forefront of a transformative movement in sport and performance. He is a pioneer who has enthusiastically promoted and personally expanded the mental game field with effective processes and indispensable articles. And so, it is truly a privilege to be recognized as a mental game coach by such a respected and prominent leader in the field. Bill has amassed a wealth of information and valuable, usable resources. He instructs fluidly - sharing material, answering questions, and guiding towards understanding. Not only did Bill teach me with a straight-forward and tangible approach, he is a warm, immensely encouraging, and accessible instructor. After researching several coaching options, I am thrilled that I chose Bill Cole’s IMGCA certification. I have learned so much from Bill and felt prepared and eager to create my project. I have already started embedding the material I learned into my personal evolution and professional practice. My newly-minted coaching skills will fundamentally and positively influence the growth and performance of all my clients. Becoming an IMGCA certified mental game coach has been a first-rate experience and the journey is just beginning!"
Jane Bahou, MA, LMFT
Level I IMGCA Certified Mental Game Instructor
"I
strongly recommend the IMGCA Mental Game Coaching certification
program for anyone looking to further their knowledge about
mental game coaching, build or expand their business, and/or
grow on a personal level. This program is a great investment
and provides numerous benefits to its participants and graduates.
Furthermore, the IMGCA certification program is a wonderful
value! I was pleasantly surprised by the amount of resources
the program offers, including: articles, videos, audios, suggested
books and websites, resource guides, assessments, checklists,
a workbook, and more.
In addition to the wonderful resources you receive, you also
get to work individually with IMGCA founder and president,
Bill Cole. While Bill is obviously an expert in the field,
I appreciated the fact that he is a wonderful coach and instructor
as well. Bill made sure my certification program was individualized
and tailored to me specifically; he fit his coaching/instructing
style to best suit my learning style and personality; and
he offered real-world stories and solutions in addition to
content. Additionally, he has been very approachable and supportive
- I can tell he really wants those he coaches to be successful
and benefit from the program.
Before starting the IMGCA mental game coaching certification
I did a lot of research on the various certification programs
offered. After much research and consideration, I chose IMGCA;
and I am so happy I did! I am looking forward to putting my
new knowledge and skills to use, both as a professional and
an athlete."
Caitlyn Worledge, MS, LPC
Certified Mental Game Instructor
Mental Game Perspective
www.mentalgameperspective.com
Flower Mound, TX, USA
"Many
people refer to the famed NBA Coach Phil Jackson as the 'Zen
Master' of basketball due to his unique values and qualities.
I view IMGCA President and Founder Bill Cole in the same light
due to his qualities as a human being, teacher, mentor, and
coach. His wisdom, calm demeanor, great listening skills,
and instruction were second to none! I would come out of each
IMGCA training session with valuable takeaways that I could
apply immediately in my own life and for my clients.
From my initial contact with Bill, he was very responsive
and thorough in answering all my questions through email and
during the consultation call and it didn't stop there. He
kept me engaged throughout the entire training process with
check-ins and provided just enough nudge to keep me moving
forward, always offering his help and guidance to earn the
Level I Certification.
The IMGCA private backroom certification program website is
the central hub of endless classic, time-honored mental game
techniques and the latest mental game coaching tools and resources
Bill has collected over decades. I consider this site to be
'the encyclopedia of mental game coaching'. You can browse
this private site for hours upon hours and will never stop
learning. I found incredible value in the audios, journals,
videos, tools, and links provided through my membership and
certification training and plan to continue using these applied
psychology tools and resources in my own life and to help
future connections.
Mental game coaching is applicable to all aspects of life
whether it be business, career, or sports and if you've been
browsing the IMGCA site contemplating whether or not to sign
up for the certification program, I'd encourage you to take
that step and train with Bill. You will thank me for it later.
He's one of the pioneers in mental game coaching and the first
undergraduate in the world to graduate with a degree in Sports
Psychology. What makes Bill more special is that he understands
the perspectives of athletes, trainers, and coaches at all
levels and personalizes the training to your needs and goals
and takes you on the ride at your desired pace."
John Kim, MBA
Level I Mental Game Instructor
Los Angeles, California
"Having
the opportunity to learn from the pioneer of the Mental Game,
Bill Cole, that is very rare. He is the best coach, mentor
and educator that I have ever met.
He is patient in explaining, very thorough and precise in
his feedback and very professional in his approach. He was
able to give me a very practical approach and pointers so
that I was able to use them almost immediately. This is the
one of the best investments that I have ever made on myself
so far. So just go for it!
I looked forward to my coaching sessions with Bill. He is
very attentive and he made me comfortable in asking questions
and tapped into his vast experience in this field. Our coaching
sessions normally turn into interesting discussions, at the
end of every session, I was learning so much. I am looking
forward to continue my certification to the next level. It
is so much fun, learning and creating under the guidance of
Bill Cole.
I was looking for coaching certification that is different
but yet fascinating. I came across IMGCA Certification. Even
without registering into the program yet, the explanation
that was offered was extensive and very detailed. I love the
structure of the program. It is easily understandable, and
the amount of resources like videos, audios, and articles
offered is more than enough for the students to understand
about the program and to use them immediately.
Mental Game Coaching complements the work that I am doing
right now. It gives me a different perspective of peak performance,
not only in sports but also other areas like in business and
life. The fundamentals, methodology and principles are very
aligned to what I am doing now. I highly recommend Mental
Game Coaching to those who want to understand, support and
expand their skills in the mental game. Having the certification
will certainly give you the professional edge with others."
Shafizal Shahidan
Level I IMGCA Certified Mental Game Instructor
Indonesia
"Participating
in the IMGCA Certification Program has been one of my best
decisions. Bill's great experience in the field of mental
game coaching is worth more than thousands of books. He has
answers for each question and they usually come with an interesting
story. What is more, he is doing it with ease. He enhances
his student's mental game by his kind, professional approach.
It does not matter if you are an athlete or any type of coach.
IMGCA Certification gives you all you need for building a
strong mental game. So do not hesitate, make a decision and
act."
Lukas Piperek
Level I IMGCA Certified Mental Game Instructor
Former professional hockey player
Slovakia
"There is no doubt in
my mind as to how Bill Cole became so successful in the world
of Performance Psychology and Sports Psychology. His ability
to teach me in a way specific to my goals and to my past
experience is what has made this process of getting my
certification with IMGCA so amazing. The biggest takeaway I
have gotten thus far from Bill Cole is to never stop being a
sponge. He would often reiterate to me that he was learning
from me just as much as I was learning from him. This
statement humbled me to want to learn as much as possible to
get to the point where my mentor is. This is a great
certification for anyone looking to impact lives in performing
better, not only in sports, but in life as well.
I will always be thankful for the care and attention that Bill
Cole gives his students. This is different than any other
program you can find due to the curriculum being shaped to
fit you and your career needs. Bill Cole has a passion for
teaching people to become mental skills trainers just as much
as he has a passion for helping athletes who want to advance
their mental skills. There is no other training out there
like IMGCA."
Dakota Patton
Level I IMGCA Certified Mental Game Instructor
Loveland, Colorado
"I
highly recommend Bill Cole if you want to learn the skills
of teaching peak performance skills or get coached yourself.
I am a board certified psychiatrist, and elite track coach,
with an MA in exercise physiology and found Bill's teachings
to be highly practical and relevant. He also has a wonderful
style about meeting you where you are and helping you advance
quickly. His experience, which he gladly shares, is second
to none!"
Armand Benjamin, MD
Level I IMGCA Certified Mental Game Instructor
Physician at Ventura County Behavioral Health Department,
Ventura, California
"The
IMGCA mental game coach certification program is simply fantastic
and has had a tremendous effect on my mental game. I can safely
say that it has taken my tennis to the next level and most
importantly, Bill Cole has equipped me with specific tools
and techniques to help sportsmen achieve peak performance
in their respective sport. I am an avid sportsman and have
been a runner-up in my district tennis championship. Additionally,
I am a former state level hockey player. My schooling has
been from the prestigious Mayo College, in Ajmer, India, popularly
known as 'The Eton of the East'. I have also represented the
school team in hockey, soccer, cricket, squash and table-tennis.
Currently my favorite sport is tennis and I am playing at
a good level. I have been a part time tennis coach in my ex-school,
helping young children look at sports and competition from
a broader perspective. Tennis being more of a mental game,
I wanted to make myself psychologically stronger to overcome
my mental blocks and also to help young children enjoy and
improve their game who very often get frustrated by over-exerting
themselves, leading to 'Burn Out' in order to desperately
reach the coveted top slot. This is when I found the IMGCA
certification program run by Bill Cole and since then there
has been no looking back.
Bill's program is simply excellent!! He has a deep insight
on mental game coaching, and is inspiring, practical and supportive.
Bill has specific tools and techniques for each aspect of
mental game coaching which are easy to understand and apply.
The best part of the certification program is that it is tailor-made,
customized and personalized to each student. It is not a 'one
size fits all' which needs to be finished in a specified time
limit. It is very flexible and student specific. The videos,
audios and articles are all top class and easy to access.
Lastly and most importantly, the IMGCA certification program
helps in achieving peak performance through understanding
and reaching the 'zone' as often as possible. These zone conditions
can be practiced and reached in doing our daily activities.
This leads to doing things more passionately, excellently,
with more awareness and in a focused way, avoiding unnecessary
mental dissipation of vital energy. Surely a grand road to
a better world!!"
Kulwant Singh
Level I IMGCA Certified Mental Game Instructor
Ajmer, India
"I have been a Family Practitioner for three decades, and
I decided to add a new specialty to my medical practice, mental
performance coaching. I have no words to explain the levels
of confidence and knowledge I have gained from IMGCA training.
After Level I training I am so confident I feel I could become
the mental game coach of a major pro sports team.
I am already utilizing mental game coaching methods in my
practice.
Bill Cole is a magnificent director of mind, and he has created
a winning environment for us to learn the concepts, skills
and tools of mental game coaching. He is very knowledgeable
and very helpful. Bill is a thought leader in the mental coaching
world. He has been mental coach in over 75 sports, and has
been mental coach or consultant to Olympic athletes who have
won bronze, silver and gold medals.
The IMGCA certification program is a mental training encyclopedia.
The private certification backroom area has hundreds and hundreds
of articles, audios, videos, lectures, seminars, TV interviews
and many mind-blowing subjects. There are over 80 hours of
audio recordings alone. The learning never stops with my certification.
Even though I have now graduated, I have continuous access
to all this great mental game content, 24-7, and IMGCA is
adding new material all the time. The IMGCA training program
is incredibly comprehensive in its scope.
I am now confident I can assist many different types of sportspersons
as a mental coach and I thank Bill for that. I thoroughly
enjoyed level I training. I strongly recommend IMGCA certification
to every coach and every athlete who wants to build a world-class
mental approach."
Dr. Lingappa S. Yuvaraj
Level I IMGCA Certified Mental Game Instructor
Family Practitioner, Obesity Consultant
St. Lucia, West Indies
"I'm
so pleased I chose IMGCA for my mental game coaching certification!
Bill Cole exceeded my expectations as an instructor and facilitator.
Certainly, all that I have learned will enhance my coaching
business. Bill's expertise and experience was evident in every
phone conversation and email correspondence. He not only answered
every question I had (and I had a lot!) throughout my training,
but made sure questions were answered thoroughly and he gave
specific scenarios and examples of what I may encounter while
coaching. Bill helped me prepare a presentation where I received
very positive feedback from athletes. I owe it to Bill for
all the insight he gave me with public speaking and talking
with a team versus a single client.
Bill customized my training to how I will be using it in the
field. This was important to me because of the type of coaching
business I have. There is such a wealth of information in
the IMGCA certification program, it would be easy to be overwhelmed,
but IMGCA has a Quick-Start Guide that directed me to the
core, critical content, and I was able to rapidly get up to
speed. There is so much deep content in the articles, checklists,
audios and videos, that I will be coming back to the website
for many months to come.
This certification process is excellent because you can access
the materials online, anytime! I read articles daily, listened
to teleclasses while cleaning the house and in the car. There
are so many resources available aside from the one on one
conversations with Bill. I plan on continuing my training
with Bill to be certified in the higher levels of IMGCA because
of the positive experience with IMGCA's program."
Julie Merrick
Level I IMGCA Certified Mental Game Instructor
Camarillo, California
"The
IMGCA Certification program has probably been the best investment
I have ever made in terms of wanting to learn a practical
way to teach the mental game. My time with Bill Cole was extremely
enjoyable and productive. Not only did he help me understand
the mental game further, but more importantly, he helped me
outline a step by step approach to working with athletes.
It only took a few minutes into the first training session
for me to know that Bill Cole is committed to helping you
excel as a coach.
Another wonderful aspect of the program was the fact that
it wasn't a cookie cutter, one size fits all program. Bill
worked with me one-on-one to be sure that he met me at the
point of my need. The tips, strategies, and handouts that
are provided only added an extra touch to an already great
program. This certification will pay for itself if you simply
apply what you learn throughout the training.
The IMGCA Certification program exceeded my expectations and
I fully recommend it to anybody who is or wants to become
a Mental Game Coach."
Kevin Nathaniel
Level I IMGCA Certified Mental Game Instructor
Mental Strength Coach/Consultant
The CHAMP Factor
Memphis, Tennessee, USA
"I
had the pleasure of receiving my certification as a mental
game practitioner from Bill Cole, Founder and President of
the International Mental Game Coaching Association. Bill is
a master at breaking down complex sport psychology terminology
and techniques into plain language through the use of some
very clever analogies that really hit home for me. He is very
real in his approach in that he does not speak over your head,
but instead listens to your questions and helps you develop
a better understanding of the mental game and how you can
be of assistance to increasing your client's performance in
his or her sport. His professional and encouraging nature
gave me the confidence that I could have an impact in this
most important and often under-addressed realm in sports.
For anyone looking to improve their skills in the mental game,
the IMGCA certification program is very highly recommended."
Ryan Long, MSW, CPT, SSC, CMPES
Certified Mental Game Instructor
www.attainablepeakperformance.com
"Attention
all tennis coaches! I have found what you all have been looking
for! This is a course that all coaches in all fields should
consider taking if they want to be the best in their profession.
Too many coaches focus on many aspects of their sport except
the most important -- The Mental Game. If 90% of all sports
is mental, then why aren't more coaches lining up at the door
to learn the mental side of their sport?
Bill Cole is an expert in the Mental Game. His achievements
as an international mind coach, top-level champion athlete,
and his background in academic sports psychology and clinical
psychology work are infused throughout this training. He gave
me down to earth, practical tips and tools I am using now.
The IMGCA certification training program bypasses the theory
and fluff that many books have, and he customized my IMGCA
program for what I need, now.
This certification will really help me gain more credibility
and visibility in the tennis coaching and teaching world.
I wanted this training to learn how to deal with some critical
issues in my teaching and coaching business: communicating
with difficult personalities, managing big egos on a team,
teaching concentration across all skill levels, creating rapport
with new students, breath control, the inner game, helping
people raise their personal awareness so they can change,
how to make students self-accountable in lessons, how to motivate
students and how to understand and teach the real fine points
of the mental game.
I have been fortunate to learn parts of the mental game as
a junior tennis player. However the Mental Game of coaching
is very different from learning the mental game as an athlete.
He has also helped me manage my ego while coaching. Like me,
young coaches think they know everything. I have learned in
the past few months that there is still so much to learn in
becoming a great coach. Bill has taught me detailed techniques
that will better prepare my students for the struggles they
will face in a tennis match.
Because I am about to open a tennis academy and will be returning
to coach a high school team this year, I will need many of
the skills of the mental game that Bill has taught me. These
skills are useful for individual coaching and for larger groups.
In my mind you can't really call yourself a coach unless you
have had some sort of mental game coaching!
Thanks Bill for everything! I can't wait for some of the situations
we have talked about to appear so I can use my new coaching
tools. There is no doubt in my mind that I will continue learning
all I can about the mental game!"
Ashvin Soin
Director, Breakpoint Tennis Academy
USPTA Certified Tennis Professional
Saratoga, CA
"My name is Patrick McArdle. Before taking the IMGCA level one certification course, I looked into other mental training certification programs. For the design alone, not just to mention the price, I found IMGCA to be the one for me. The IMGCA certification allowed me, unlike some other programs, to work directly with the teacher, Bill Cole. Each session is geared personally to your needs and goals. In each session, you send a note about what you wish to examine in the field of sports psychology. Bill sends you back a prep sheet. You then meet on the phone or by video for at least an hour. There is a lot of back and forth discussion and Bill really is a great teacher. He takes the time to make sure you get and understand the golden nuggets of sports psychology he is handing you. Then you make a plan for how you will use these nuggets.
Another great aspect of this certification program is the vast library of other phone conversations listed by topic. So rather than spend your time with Bill asking about how to deal with, say, bullying coaches, you can listen to a conversation he had with another student about just that topic. The information on there is amazingly diverse and valuable.
In your final project, you can pick almost any aspect of sports psychology and any format and put something together that is useful and designed for yourself. I found the way this course was designed eliminated the fat and got right to the meat of what each student needed.
Finally. Bill will write up a PR piece that is so positive and glowing you will not believe it is about you. It is useful for any future clients or business.
Bill Cole has an amazing background in sports psychology and has been involved in this field virtually from the beginning of it coming into the public forum. Yet he can relate to the novice in a way that is not condescending, but is kind and helpful. I cannot recommend this course more. The small price versus the tremendous opportunity to grow and learn from an experienced and giving teacher makes taking it a no brainer."
Patrick McArdle
Level I IMGCA Certified Mental Game Instructor
Physical Education Teacher/Coach
West Babylon, New York, USA
More Testimonials
"While playing high level competitions
week in and week out, I found myself in need of help to develop
a solid mental routine before, during and after my golf tournaments.
Mr. Bill Cole has given me a great start on this journey.
I have only been working with Mr. Cole for a short period of time
and I have seen immediate improvement in my mental game. We have
worked on how to be more systematic in my preparation, and how to
commit to sticking with my routine in my round. He has an ability
to catch important points and sum up my performance in a very positive
and helpful way. His notes are also very helpful to help me track
my improvement.
I would highly recommend Mr. Bill Cole to athletes who want to improve
their mental game."
Angel Sze
Professional golfer
Winner, Women's International 4-Ball Tournament
See more mental game of golf testimonials.
"I realized that a strong mind can help an athlete improve.
One can benefit from clearing the mind and emotions."
Raena Lee
Internationally Ranked Fencing Competitor
Seoul, Korea
"This workshop helped me have more confidence, and to fence
better. From learning this material, I am now closer to reaching
my goals. This is a very good program."
HyuNa Lee
Internationally Ranked Fencing Competitor
Seoul, Korea
"The most important thing I learned today was how breathing
correctly can help us relax and perform in the zone. The mental
imagery techniques were very helpful. I wish this workshop could
have been longer."
Ethan Lo
Ranked Fencing Competitor
Palo Alto, CA
"I enjoyed today's program because Bill talked about things
that should be common sense, but that are not practiced. Thank you!"
Chris Kim
Internationally Ranked Fencing Competitor
Seoul, Korea
"I liked how Bill spoke about his experiences as a competitor,
and how he related his knowledge of sports psychology to our challenges."
Seo Hyun Kim
Internationally Ranked Fencing Competitor
Seoul, Korea
"I enjoyed this program because I learned how to breathe correctly
to enhance my mental approach to fencing."
Michael Yoon
Nationally Ranked Fencing Competitor
Tilton School, New Hampshire
"Coach Bill knows how kids feel about pressure. He is detailed,
accurate and has new ideas I've not heard before. This was a very
fun and unique workshop. His book, The Mental Game of Sports,
taught me about becoming sensate and deep breathing and it will
help me remember what I learned."
Mihir Raja
Fremont, CA
Top-ten National ranking in badminton
"I found Bill Cole when my professional dance partner and
teacher commented that in order for me to reach higher levels of
International Latin Competitive Dance I needed to change my attitude!
That immediately sent me searching and I found Bill Cole! The great
news is...I began working with him on a weekly basis where he presented
me with his amazing strategies to get out of my head and into my
body, centering and focus and tons more of effective performance
tools. With his guidance I can now actually perform! He is extremely
generous with his vast amount of knowledge, tools and support that
will help you reach your performance goals. He also displays complete
dedication to his clients. In a very short time I went from not
trusting who I am as a dancer to one who now owns the dance floor.
Thanks Bill!"
Wendy Van de Poll
International Latin Competitive Dancer
www.wendyvandepoll.com
"Bill Cole is a mind guru...he is among the elite mental game peak
performance experts in this country."
American Society of Anesthesiologists
"Coach Bill is GREAT!!! This workshop was very helpful and
interesting! Coach Bill is kid-friendly and let us have our own
opinions. He was fun and helped me understand the mental game of
badminton. I learned how not to think about the past or future and
how to stay relaxed and how to control myself when I compete. He
taught us techniques of how to manage people when they try to pressure
us."
Rithika T.
Fremont, CA
Nationally ranked in badminton
"Bill Cole is a major thought leader in sport psychology, and a
mental toughness master...Bill Cole is a world-class mental game
coach who gets world-class results."
Rodney King - Performance Enhancement Coach - Johannesburg, South
Africa
Voted one of the top 20 martial artists in the world by Black Belt
Magazine
"You are masterful at getting the audience to own their questions
by asking them deeper questions. You have an obvious wealth of knowledge
on leadership with down-to-earth examples and thought-provoking
ideas that everyone could relate to in their world."
San Jose Leadership Council
"Cole has experienced the pressure of tournament play in professional
events in the US and Canada. He has investigated the mental side
of the game through interviews with the world's top playing pros
such as Harold Solomon, Guillermo Vilas, Rod Laver and Ken Rosewall."
The Woodlands Sun Newspaper
The Woodlands, Texas
"Bill is the Zen Master of Tennis Instruction--much better than a trip to a therapist's office!"
Elaine Goldstone, #1-Ranked USTA 3.5 Women's
Doubles Champion, Grand Prix Northern California
"As before, your presentation was done in a professional and outstanding
manner."
Craig Tiley, Assistant Director, Tyler College
Tyler, Texas
"Mind over tennis balls is his story of success. This coach fine
tunes mental strategies."
San Jose Mercury News Headline
"Bill Cole is a world-class coach... A speaker's speaker."
National Speakers Association
"Bill Cole...has developed a comprehensive mental training course
aimed at promoting peak performance."
Michael Cronk, Staff Writer
San Jose Mercury News
"Excellent presentation and reminder of tools we quickly forget."
Melissa Strickland, Administrator
Guliford Orthopedics and Sports Medicine Center
Greensboro, North Carolina
"This was a very important program. Coach Bill is very insightful
and very encouraging. Coach Bill is very knowledgeable and has many
good techniques. He gave us many examples and asked us to demonstrate
in front of the class. He taught us how not to be influenced by
outside pressures and instead of how to focus on our own game and
the present time zone. His book, The Mental Game of Sports,
taught me many good examples of what to do and of what not to do.
It has many very good references."
Claire Chen
Fremont, CA
Nationally ranked in badminton
"Excellent! Bill Cole is the coach's coach. He really knows about
peak performance and the mental game."
Neil Fiore, PhD., psychotherapist,
Founder and President of Self-Leadership Seminars,
author of the books, The Now Habit : A Strategic Program for
Overcoming Procrastination and Enjoying Guilt-Free Play, and
The Road Back to Health : Coping With the Emotional Aspects of
Cancer and the audio tape The Five Keys to Permanent Stress
Reduction.
"Many thanks for the most fascinating ideas you shared with us...and
thank you for all the truly beneficial help you have given me throughout
the seminar...thank you for all the advice and ideas; they will
surely benefit me throughout my life. Mostly thanks for the inspiration
you have given me."
Fred Forman, Tyler College
Tyler, Texas
"Bill is wonderfully personable, and I love his metaphors."
Elayne Savage
psychotherapist and author of the books, Don't Take It Personally
and Breathing Room
Berkeley, CA
"It is such a pleasure to have had you present as our Guest Speaker
for our June Quarterly Meeting. You were fabulous! We have received
so much positive feedback from the coaches who attended. We shall
certainly look forward to our next opportunity to hear you speak
again. We shall highly recommend you for other speaking engagements
as well."
Shannon Seek Feher, Executive Chair
Professional And Personal Coaches Association
San Francisco Bay Area Chapter
"The relaxation and letting go techniques were great tools."
Linda Knowles, Administrator
West Coast Orthopedics
Arcadia, California
"On target. In the zone. Entertaining.
Highly educational. Funny and fast-moving. Insightful.
These were some of the comments our campers and staff made about
Bill Cole's training program, The Mental Game of Hockey.
We asked Bill to come in to our youth hockey camp to make a presentation
on sports psychology for our campers, ages 8-15, at the Sharks Ice
@ San Jose (home of the NHL San Jose Sharks) in San Jose, California.
We were delighted with Bill's program, and learned a ton. This initial
sports psychology program went so well, we are planning on having
Bill speak at future hockey camps.
Bill entertained and educated us with insightful stories about many
of the teams, athletes, coaches and parents he has coached in the
mental game, and how we can learn from them so we don't make the
mistakes they made. He has a wonderful way of teaching us nuggets
of wisdom, while simply talking to us like a friend does, sincerely,
and with intensity and purpose. Bill is a riveting speaker, and
kept the kids' attention all the way through. That is no small feat!
Bill's years of successful experience really show up when he speaks.
He has an amazing command of his material. He never used any notes,
engaged the audience, took questions throughout the program, and
did it all with a great sense of humor. His ability to relate to
all ages and skill levels is remarkable. I could listen to Bill
all day long.
Some of the most powerful techniques Bill taught us were centering,
meditation, visualization, breath control, self-coaching, mental
toughness, self-monitoring, the zone and how to create a positive
mental attitude. He taught us exactly what we need to be successful
in our sport. He not only taught the concepts, but he gave us specific
methods to help us learn and execute these principles in our practices
and our competitions. My staff and I learned many new mental approaches
we have been able to put into practice with our students on and
off the ice immediately. Bill has shortened our learning curve dramatically.
I can tell that many of our campers' higher levels of performance
are directly related to the mental game approaches Bill shared with
us that day. Thank you Bill!
If your organization wants to hear from a leading expert in sports
psychology, Bill Cole is one of the top mental game coaches and
speakers in the country. You should contact Bill today. He is a
fantastic speaker, a highly experienced sports psychology consultant,
and he will help take your sports program to the next level. Bill
has the right stuff!"
Phil Huynh
Director / Owner
Total Performance Hockey School
Sunnyvale, California
"Coach Bill has the winning blueprint to help
you feel more confident, polished and prepared in any speaking or
performing situation. His energetic and witty approach makes learning
fun. It's obvious he loves what he does and he's the best at it."
Nancy Pristine, author of the books The
Zen Of Tennis and The
Victory Dance: Placing Yourself in the Winner's Circle
"My daughter is
a top ranked badminton player in the USA. Some of her results:
2009 USA Junior National Championship
s She won #3 for Under 11 Girl's Singles
She won #3 for Under 11 Girl's Doubles
2009 Pan Am (Pan American) Junior International Badminton Championships
(16 countries joined the event)
She won #3 for Under 11 Girl's Doubles
2010 USA Junior National Championships
She won #6 for Under 13 Girl's Singles
She won #4 for Under 13 Girl's Doubles
She won #5 for Under 13 Mixed Doubles
2011 Northern California Badminton Junior Open
She won #1 for Under 13 Girl's Singles
She won #2 for Under 13 Girl's Doubles
Her goals in badminton are to be number 1 in singles, doubles and
mixed in her age group in USA.
Julie had shown some mental issues in various tournaments, for instance
she lacked confidence when facing stronger players, she felt nerves
when parents and peers were watching her play, and cheering for
her opponents. She felt tense and lost patience when her matches
were tough. She needed the mental component to continue winning
at the highest levels, and to be able to overcome some of the inner
roadblocks that kept her from that.
We were delighted to find mental coach Bill Cole, and started working
with him on Julie's mental game. We were very happy to learn that
Bill had himself been a top nationally-ranked badminton player in
college. He reached the quarterfinals of the NCAA National Badminton
Championships, and used to practice weekly with numerous national
champions. So we were relieved to find someone like Bill who not
only was a top athlete, but also a very successful mental coach.
We knew that would be the ideal combination in a mental coach--someone
who knows what their clients are going through. Another thing that
really convinced us to work with Bill was the incredible list of
testimonials on his web site. There are over 300 testimonials there!
He has worked with world champions, world record-holders, national
champions and other athletes at every level, and in over 55 sports.
We knew that Bill could help our daughter.
Bill is an extremely experienced mental coach. We LOVE to work with
him.
Bill is very giving with his time. He answered all our questions
and spent extra time with us often. He is a pleasure to work with.
He has a good sense of humor and knows how to create rapport with
children our daughter's age. Bill taught Julie about the psychology
of mental preparation, focus, how to use rituals, refocus, handle
mental problems in matches, mental toughness, breathing techniques,
visualization, how to control her thoughts, how to relax her muscles,
emotions and mind, how to get into the zone and how to be confident.
The mental game techniques he teaches are easy to learn. Bill is
a very dedicated and patient teacher and it is obvious that he loves
teaching. Julie was able to use everything Bill taught right away,
and we could see the difference immediately. She is much more able
to stay calm, focused, and relaxed under pressure.
Our results:
After just our very first session with Bill my daughter won 2nd
place in a local tournament (2011 UBC Northern California Championships)
in U13 Girl's Singles, beating a girl she had lost to two months
ago. She applied Bill's ritual techniques, and reduced her serving
errors a lot.
And one and a half months later, Julie competed in the 2011 Northern
California Badminton Junior Open, which is a USA Badminton Sanctioned
Junior Ranking Tournament Sponsored by Yonex. Julie achieved amazing
results:
She won first place for Under 13 Girl's Singles (and achieved a
ranking as the #1 player in Under 13 Girl's Singles in Norcal)
She won second place for Under 13 Girl's Doubles (and achieved a
ranking as the #1 player in Under 13 Girl's Doubles)
Bill is extremely supportive, and in a timely manner, he replied
to our emails quickly over the weekends, giving us guidance, tips
and excellent mental support throughout the tournament. My daughter
used Bill's methods, and when she was losing, she remained confident
and she was able to fight strongly, to the very end of the match,
got it back and won, and that was truly amazing. She had never successfully
come from behind before in a match.
Here are my daughter's comments about how Bill's coaching helped
her achievements:
'Bill helped me by giving me lots of confidence. He also reminded
me that beating a tough player isn't impossible. I really thought
that your teachings helped me achieve today's result.'
Bill helped our daughter improve her mental approach to badminton,
and we are very grateful to Bill for all his assistance and guidance.
We highly recommend Bill as a mental coach for your child."
Hua Zhang
San Jose, CA
July 2011 - Post date to the above letter from Hua Zhang:
As a result of competitive play at the national level, Julie has
achieved the #1 ranking in the United States for Girls Singles Badminton
13 and under. She also earned the #9 ranking in the United States
for Girls Singles Badminton 15 and under.
"Coach Cole
has the remarkable ability to get into an athlete's 'crazy mind',
and has now become an integral part of my finding the path to training
and competitive success. His prodigious understanding and commitment
as a coach gives him the ability to help individuals of all capacities
succeed in the spectrum of mental training. Coach Cole now manages
every aspect of my mental training, fear control, confidence, and
focus. His expertise and experience is inimitable, and is irreplaceably
valuable to my athletic career."
Aimee Everett
Olympic Weight Lifting
United States National Champion
American Open Silver Medalist
Masters US National Champion
Masters World Cup Champion
Masters American Record Holder
Former Olympic Training Center Resident
Olympic Trials Coach
"The sport that
I strive to be the best at is breakaway rodeo roping. I have been
riding horses and have been involved with rodeo most of my life.
The majority of my success came in the early 90's. I have been ranked,
in and out of the top fifteen and runner-up in the Championships.
Since then I have struggled with having a good horse and making
practice a priority. These two things led to more problems that
saw my confidence slowly erode to "full-on" choking and mental game
issues that made me consider giving up my lifetime hobby and dreams.
In a last-ditch effort I did some searching and found Bill Cole,
The Mental Game Coach. The skills, optimism, hope, and techniques
that he has taught me have changed my life.
I am enjoying the new mental and physical techniques and the marked
improvement in my overall game. It's so fun to have new and promising
thoughts in my head. This spring brings the new rodeo season and
with Bill's guidance I have confidence that it will be the best
I've had in 20 years.
If you are doubting yourself, if you have lost confidence, and if
you are wondering how you can possibly get it back, I strongly suggest
you call Bill and speak with him – today. Bill is compassionate,
understanding, non-judgmental, insightful and easy to talk with.
He cares about his clients. He helped me believe in myself – and
he can help you believe too."
Niki Greenwood
Breakaway Rodeo Roper
Caldwell, Idaho
"My IMGCA certification
training program with Bill Cole has been the best teacher-student
experience I've ever had. Bill is always full of energy, in good
humor and above all a repository of important, vital information.
It is absolutely unbelievable how he can answer every question,
illustrated with a specific, pertinent example from his teaching,
coaching, consulting or playing experiences, and tell stories about
the material with any sport.
Working with Bill is invigorating, inspiring and exciting. I always
looked forward to each session and left feeling uplifted and full
of energy. Bill got me in the "zone" in each class.
Once again Bill, thank you for your great attitude, your selfless
sharing of your own experiences and your obvious desire to help
me grow as a coach. It was an unforgettable experience and I look
forward to our next certification training level!"
Bc. Jan Moravec, DiS.
The Czech Republic
"Bill Cole has provided our company with fantastic pre-game mental routines, which we've used to help with some of the athletes we work with. These techniques have included mental imagery, reverse visualization and a range of breathing techniques.
After speaking with him over skype it was clear he is the guru in sports psychology. Bill is a truly motivated and passionate individual. He is always happy to help and is generous with his time and energy. I can't recommend Bill enough.
Bill not only has the knowledge and expertise in this area, far greater than anyone else I've spoken to, but he also has the experience to back it up. It's clear he's worked with a vast range of athletes and can cater to many different sports. If you're looking for a passionate and experienced coach, Bill is your guy.
Bill has provided us with significant value, from providing examples of pre-performance mental routines to sending us videos of these routines in action. All the material Bill has sent me is of the highest quality and is all evidence backed, an area which many other coaches overlook. If you truly want the best coaching and materials to will improve your performance, Bill is the best person to see."
Andrew Dewez
Project Coordinator
www.Shine.xyz.com
Sydney, Australia
Bill Cole, MS, MA
Sports Psychology Coaching
2085 East Bayshore Road, #50412, Palo Alto, CA 94303
PHONE 510-270-0311
Bill@MentalGameCoach.com • www.SportsPsychologyCoaching.com
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