Sports Psychology Coaching


Do You Have a Sports Psychologist On Your Success Team?

Discover What This Mental Game Coach Can Do For You

Bill Cole, MS, MA
The Mental Game Coach™
Silicon Valley, California

"I try to have peace of mind. If you have that, you are a mental millionaire. It doesn't cost anything."
—Chi Chi Rodriguez, has 38 professional wins and an induction into the World Golf Hall of Fame

"I was trying to get so far ahead I could choke and still win."
—Lee Trevino, at the 1968 US Open, which he won over Jack Nicklaus by four strokes

"Pressure is something every golfer feels at one time or another...Sometimes when I putted, I looked like a monkey trying to wrestle a football."
—Sam Snead, golfing legend

It's clear that top golf professionals know how important it is to have a solid mental game. They should know. Of all the sports in the world, pro golfers hire the most sports psychologists. It's been estimated that over 80% of pro golfers, men and women, use a sports psychologist or mental game coach.

Here are seven major ways you can utilize a sports psychologist to help you improve faster, and create sustainable success in your sport.

1. A Sports Psychologist Helps You Develop Mental Toughness. Mental toughness is learned, not inborn. Mental toughness is partly borne from superb physical conditioning and discipline, but there is more that makes a champion. A sports psychologist can teach you this critical skill.

2. A Sports Psychologist Helps You Build A Laser Focus. If you are prone to being distracted, you may need a sports psychologist who can teach you how to block out external and internal distractions. They do this by teaching attentional control techniques. Learn those and you will be able to maintain focus under any conditions.

3. A Sports Psychologist Helps You Create Calmness Under Pressure. Stress and pressure can create mental blocks that disrupt performance. A sports psychologist knows how to teach you to relax and handle these stressors.

4. A Sports Psychologist Helps You Play One Shot At A Time. Your best performances take place in the zone. The zone is in the present, the here and now. A sports psychologist devises techniques that help you stay in the now and play one shot at a time.

5. A Sports Psychologist Helps You Prepare Mentally. It's critical that you have a mental readiness system before you practice, take a lesson or compete. A sports psychologist helps you create this psychological preparation process so you can get your game face on, and control your mind and emotions.

6. A Sports Psychologist Helps You Shake Off Mistakes. If you are prone to being thrown off when you make errors in a game, you need a sports psychologist. He can help you refocus, relax and get back into your mental groove quickly, using a mental trigger process.

7. A Sports Psychologist Helps You Reduce Your Mental Errors. Mental errors usually come from poor focus. A sports psychologist helps you gain and maintain focus on what is important, while you let the rest go.

Now you know how a sports psychologist can help you. They are either trained as a psychologist with a specialization in sports, or come from the world of physical education with specialization in psychology. They do this in an educational, rather than clinical manner. A mental game coach can do everything discussed above as well.

If you are a coach who desires training and certification as a mental game coach, you may be interested in the training program offered by the International Mental Game Coaching Association. The IMGCA certifies qualified individuals at four levels as Certified Mental Game Practitioners.

The Mental Game of Golf book by Bill ColeLearn about Bill's book, The Mental Game of Golf, or purchase the book from

For a comprehensive overview of your mental abilities you need an assessment instrument that identifies your complete mental strengths and weaknesses. Here is a free, easy-to-take 65-item sport psychology assessment tool> you can score right on the spot. This assessment gives you a quick snapshot of your strengths and weaknesses in your mental game. You can use this as a guide in creating your own mental training program, or as the basis for a program you undertake with mental game coach Bill Cole, MS, MA to improve your mental game. This assessment would be an excellent first step to help you get the big picture about your mental game.

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Copyright © 2010 Bill Cole, MS, MA. All rights reserved.

Bill Cole, MS, MA, a leading authority on sports psychology, peak performance, mental toughness and coaching, is founder and CEO of William B. Cole Consultants, a consulting firm that helps sports teams and individuals achieve more success. He is also the Founder and President of the International Mental Game Coaching Association, an organization dedicated to advancing the research, development, professionalism and growth of mental game coaching worldwide. He is a multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, an award-winning scholar-athlete, published author of books and articles, and has coached at the highest levels of major-league pro sports and big-time college athletics.

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Do you have a sports psychologist on your team?

Bill Cole, MS, MA
Sports Psychology Coaching

2225 East Bayshore Road, Suite 200, Palo Alto, CA 94303
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