Sports Psychology Coaching

Speaking and Training


Speaking and Media Demo Video For Bill Cole, MS, MA

The Mental Game of sports, business and life

Watch a 7 1/2 minute demo video of Bill Cole, MA, MA in action on stage, speaking, training and coaching, and on TV.

  Winning the Mental Game of Golf

Winning the Mental Game of Tennis


We have created several professional development programs centered around peak performance. Each program focuses on a special application of mental game success strategies to help each participant become a highly successful achiever and performer in a particular arena.

Any program we provide you is customized to your organization's exact needs. We do that by interviewing key members of your organization, by using surveys and other creative methods in advance of the program.

We offer the following programs:

The Mental Game Of Sports™

Master Your Mind In Your Sport and Improve Your Life

Learn the mental game from the founder and president of the International Mental Game Coaching Association and the author of the book The Mental Game of Tennis, Bill Cole, MS, MA. Bill will teach you hands-on tools, methods and insights from the mental game of sports, so you can transfer that wisdom to the rest of your life. In learning the secrets of high-performance sports psychology, you'll improve your sport, your business effectiveness, and your life.

Sports Psychology Speaking Programs For Camps, Schools, Academies & Non-Profits

What is it you'd like to stop letting get in your way of your athletes' sports success? What can you do for them that will take them closer to the winner's circle?

You can have an internationally-recognized mental game expert come to your location to deliver an exciting program for your athletes. Bill Cole does a limited number of sports camp and team trainings and speeches annually.

Winning The Mental Game Of Golf™

Build Mental Toughness on the Golf Course and in Business

Sports psychology coach to nationally-ranked golfers, tour players, and average duffers, Bill Cole, MS, MA teaches you how to develop a laser-like focus, shut out distractions, prepare mentally and manage your mental game, on the course, and off. This program can be customized for players, teachers and coaches and businesspeople who want to learn golf performance psychology or to use golf as a business tool.

The Mental Game Of Golf book by Bill ColeMany of the golf tips and techniques from this program are included in The Mental Game of Golf, a new book by Bill Cole. Learn more about the book, order it from, or download a pdf of the book cover.

The Mental Game Of Tennis™

Create Focus, Mental Readiness and Mental Toughness

Learn the mental game from the author of the book The Mental Game of Tennis. Bill Cole, MS, MA teaches you a system for managing your mind and emotions. You'll learn methods for focusing, dealing with set-backs, preparing mentally, visualizing success, handling mental warfare, thinking like a champion, and finding a way to win when there seems to be no way to win. This program can be customized for players, teachers and coaches and businesspeople who want to learn tennis performance psychology or to use tennis as a business tool.

The Mental Game Of Tennis book by Bill ColeMany of the tennis tips and techniques from this program are included in The Mental Game of Tennis, a new book by Bill Cole. Learn more about the book, order it from, or download a pdf of the book cover.

Learn The Secrets Of Peak Performance

Individuals and teams needing cutting-edge, immediately-useful methods of improving their performance turn to our company. World-class professional athletes, coaches, physicians and others look to us to be their provider of peak performance systems. When you choose to work with us, here is what you can expect to receive for your investment.

  • Your organization learns a potent system for accessing and creatively using "The Peak Performance Zone" for superior results in any critical aspect of your sport.

  • Attendees learn powerful self-management systems to reduce coaching time demands on supervisors, managers and executives.

  • Everyone discovers proven self-coaching methods to continuously improve performance.

Programs That Create Success for Your Organization

All programs are available as keynotes, break-outs, seminars, workshops, and as half, full or multi-day training and coaching. Each program is carefully customized after extensively researching your team or organization. For a description of a program, click on the program name above. Detailed printable PDF files can also be accessed from the pages describing the programs.

Any of these programs can be customized as team-building experiences, reward-incentive programs, retreat programs, spouse programs, new-hire programs or as customer/vendor thank you programs.

Systems and Processes - Not Just an Event

You want your speakers and trainers to provide solutions as process systems, not as simply one-time events. We know the challenges you face cannot be solved from listening to a single speech. We provide comprehensive solutions - ones that will persevere and be adaptable and flexible under the most rigorous conditions. Extensive follow-up support such as personal or team coaching, audiotape and e-mail magazines, learning tools, consulting or in-depth workshops may be built into any program as a package.

We conduct thought-provoking and highly-effective speaking, training, coaching and consulting programs with a fresh slant. It is said that "there is nothing new under the sun." That may be true, but our clients tell us that we have developed a new, unique systems approach to success that casts a different shadow under that sun. We are known for our special brand of helping people and organizations succeed faster and better than their competitors.

Products and Services That Help You Succeed

We custom-design all our speaking, coaching, training, facilitation and consulting programs after careful mutual consideration of your objectives and vision for your organization.

In addition to speaking and training, we provide Sports Psychology Coaching services.

Our Unconditional Lifetime Guarantee and Commitment to You

We honor your relationship of trust with us so highly that we are pleased to offer you this no-questions-asked, 100% money-back lifetime guarantee: If any stage of a project, service or program does not completely meet your expectations, we will re-install or repeat that stage until you are 100% satisfied with your results. Or, if you prefer, your investment will be refunded.

Your Organization Can Be Even More Successful

We believe any organization can continually improve and get better results. We'd be happy to speak with you about designing the best customized package that supports your organization's vision. In the meantime, you may want to read some articles from our extensive archive, take the mental game quiz, or see what others are saying about how their investment with us has positively impacted their people.

Meet Bill Cole, Speaker and Trainer

Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, an award-winning scholar-athlete, published book author and articles author, and has coached at the highest levels of the Olympics, major-league pro sports, big-time college athletics and corporate America. For more about Bill, see his full bio.

Your Organization Can Learn From a Recognized Peak Performance Authority Right Now

For more information on our programs and services, or to book Bill Cole for a speaking engagement, please contact us at the phone number or e-mail address listed below. We will contact you to co-create with you customized solutions that will positively impact your business in dramatic ways.

Additional Mental Game Programs

Bill Cole also offers programs on various other Mental Game topics including Team Building, Coaching for Communication Excellence, and Influencing Skills for Leaders, through his company William B. Cole Consultants. Learn more about the full range of Mental Game programs.

View praise for our mental game of sports programs from attendees from around the United States.

Bill Cole, MS, MA
Sports Psychology Coaching

2085 East Bayshore Road, #50412, Palo Alto, CA 94303
PHONE 510-270-0311   •

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