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Sports Psychology Coaching

Media Room

Need An Expert On Sports Psychology, Peak Performance, Mental Toughness and The Mental Game?

The media frequently use Bill Cole as an expert resource for quotes, a story, or for background information. Many organizations have recognized him as an authority in the psychology of peak performance, sports psychology, coaching, achievement, workplace productivity and stress management.

Books By Bill Cole, MS, MA

The Mental Game of Tennis book by Bill Cole

Learn more about the book The Mental Game of Tennis, order a copy of the book online, or download the book cover in pdf format.

Learn more about the book The Mental Game of Golf, order a copy of the book online, or download the book cover in pdf format.

 The Mental Game of Golf book by Bill Cole

Bill Cole Interview - Sharks look to emulate Wings, who also struggled to win Cup

On May 7, 2010 Bill Cole was interviewed by the Detroit News about the San Jose Sharks NHL playoff in hockey. Bill explains how athletes often do not realize they are resisting their best performances, perhaps out of fear that their best will not attain a goal, or out of fear of success itself. This can be a subconscious withdrawal, where they hold themselves back from achieving, by not giving themselves permission to win. Read the complete interview (opens in a new window).

Bill Cole TV Interview - Ego Out Of Bounds

Bill Cole was recently interviewed by Kate Kilpatrick on the topic "Ego Out Of Bounds". Bill discussed problems of Tiger Woods and other top stars resulting from a culture of entitlement that's enabled by friends, family, coaches, teammates and the media. Watch a video of the interview (opens in a new window).

Bill Cole Radio Interviews

Listen to Bill Cole being interviewed on 1460am radio as he discusses mental game topics including his books The Mental Game of Tennis and The Mental Game of Golf. The radio show reaches 3 million people on the 1460am dial in Philadelphia/Central NJ area.

Listen to Bill Cole being interviewed on SIRIUS radio on the Hardcore Sports Radio Channel from Toronto, Canada as he discusses mental game topics including his books The Mental Game of Tennis and The Mental Game of Golf.



Media Outlets Frequently Call Bill Because He...

  • is outspoken (he takes a stance)
  • is contrarian (he holds iconoclastic views)
  • provides world-class sound-bites and quotes (he's witty)
  • gives thoughtful responses (he thinks before he speaks)
  • is reporter-friendly (he's been a reporter and columnist)
  • is sensitive to your time and deadlines (he's respectful)
  • can speak from multiple perspectives (he has a diverse background)
  • wants to help make you look good (it's true!)
  • can give a great interview on the run, under a last-minute deadline (he's flexible)
  • knows other experts you can access (he's well-networked in the expert world)
  • gets call-in shows engaged in lively dialogue (he knows how to work an audience)

Bill understands your pressures, challenges and time constraints. He should. He's a former magazine correspondent, book author and editor and has published over 300 articles in his areas of expertise. He has conducted hundreds of interviews himself and knows how you work. He'll team with you to make your story come out right.

Bill was a guest expert, as the sport psychologist, in a Yahoo! Sports interview about the coaching styles of Head Coaches Tony Dungy of the Indianapolis Colts and Lovie Smith of the Chicago Bears for Super Bowl XLI. Other guest experts included three-time Super Bowl winner Bill Walsh, former Head Coach of the San Francisco 49ers; Harry Edwards, a professor at the University of California-Berkeley and one of the world's foremost experts in race and sport; and Dick Vermeil, former Head Coach of the Super Bowl champions St. Louis Rams. See the text of the discussion at Yahoo! Sports Coaching Change.

Bill Is Available For Multiple Media Needs

  • as a radio guest or substitute host
  • as a television guest
  • as co-host for radio or TV shows
  • as a guest columnist
  • for expert quotes and sound bites
  • as a panelist at a media symposium
  • as an on-line expert
  • for background research
  • as a speaker at media events

Bill Can Educate And Entertain Your Audience On These Topics

  • Peak Performance
  • Sports Psychology
  • Mental Toughness
  • The Mental Game
  • Golf And Business
  • Career Coaching
  • Stress Management
  • Personal Coaching
  • Training Of Coaches
  • Workplace Productivity
  • Collegiate Sports
  • Professional Sports
  • Presentation Coaching
  • Performance Improvement
  • Sportsmanship And Athletics
  • Achievement And Success
  • Personal Development
  • Executive Coaching

Call On A Recognized Authority For Your Next Story, Interview Or Event

A number of organizations have recognized Bill as an expert in many arenas.

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
-Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
-Israeli Davis Cup Team

Bill Has Provided The Media With Background, Quotes And Views On These Trends and Issues

  • The Controversies Around The Training Of Personal And Business Coaches
  • Ethical Issues In Coaching
  • Ethical Issues In Sport
  • Poor Sportsmanship Issues At All Levels Of Sport
  • How Business Can Use Golf To Succeed
  • Sports Psychology
  • Abuse In Sports
  • College Athletics
  • Parental And Coach Issues In Youth Sports
  • The Turf Battle Between Psychotherapy And Coaching
  • Executive Coaching
  • The Paradox Of Success, The Fear Of Success
  • The Mental game of golf and business

Bill has been on both sides of many of these issues.

Some Media Outlets Featuring Bill's Articles Or Work

Bill's articles on peak performance, coaching, achievement, success or personal development, or features or quotes of his work have appeared hundreds of times in print and electronic media outlets in the United States and internationally:

  • MSNBC.com
  • Success Magazine
  • The Animal Planet
  • The Washington Post
  • Corporate & Incentive Travel magazine
  • Golf Magazine
  • The San Francisco Examiner and Chronicle
  • Yahoo! Sports
  • The San Jose Mercury News
  • SectionSports
  • The Denver Post
  • The Detroit News
  • The Buffalo News
  • Tennis Magazine
  • Presentations Magazine
  • The Amherst Bee
  • The Woodlands Villager
  • The Woodlands Trails
  • The East Hampton Star
  • The USPTA NORCAL newsletter
  • The Tyler College Bulletin
  • Tennis Magazine (U.S.)
  • Inside Tennis Magazine
  • Inside Tennis\Racquets Newspaper
  • Inside Racquetball Magazine
  • Tennis Magazine of Holland
  • Tennis Magazine of Germany
  • Tennis Magazine of England
  • Tennis Magazine of Japan
  • Tennis Magazine of France
  • Runner's World
  • Fitness Magazine
  • The Philosophic Society For The Study of Sport
  • Adidas Tournament Training Camp Bulletin
  • Kinesiology: The Science of Movement (Book)
  • The PPCA Coaching Compendium (Book)
  • Sportsmind Reports
  • The Sports Psychology Report
  • Time Marketing Prospectus
  • Newport Beach Golf Club
  • Review South Bay TP Newsletter
  • Physically Fit
  • The Leisure Times
  • Sportscan
  • Courtside Times
  • Irvine Racquet Club Bulletin
  • The Brookside Lites
  • Four Seasons Newsletter
  • Green Hollow Letter
  • Amherst Hills Reporter
  • Twin City Bulletin
  • The Titan Sportscope
  • The San Jose State Reporter
  • The Ravenaeux Times
  • The Spectrum
  • The Mental Game Journal
  • The Coaches Agenda
  • Professionally Speaking
  • Professional Speaker
  • Being In Action
  • Sharing Ideas
  • California Anesthesia Bulletin

Example Of An Interview Of Bill Cole In A Major US Newspaper

"With 25 years of coaching experience, Bill Cole defines coaching as 'an action-oriented art where I collaborate with the client and together we advance specifically where they want to go.' Cole...believes that in order to be coached, 'the motivation has to come from the person. They have to really want it as opposed to my selling it to them. The client needs to find a coach who has specific expertise and a deep knowledge of the defined area so that there is a matching up of the client's need with the coach's experience. I call this 'the wisdom factor', because then the coach can navigate these waters astutely, since he's either been there or has worked with a lot of clients in that area. This approach is critical."

Bill Cole MS, MA, as quoted in the article "How Coaches Give A Boost To Careers", by Evalee Harrison, Work Force Wellness columnist for The San Francisco Examiner and Chronicle.

Do You Need An Expert To Make Your Next Media Event Come Alive?

Please contact us at the e-mail address, phone number or fax number listed below.

Press Releases

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Sports Psychology Coaching Media Room

Bill Cole, MS, MA, The Mental Game Coach

Bill Cole, MS, MA
Sports Psychology Coaching
19925 Stevens Creek Blvd., Suite 100, Cupertino, CA 95014-2358
Phone 408-725-7191   •   Fax 408-298-9525
Bill@SportsPsychologyCoaching.com   •   www.SportsPsychologyCoaching.com

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