Sports Psychology Coaching

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Do You Know What A Mental Trainer Does?

Do You Need One To Achieve Greater Success?


Bill Cole, MS, MA
The Mental Game Coach™
Silicon Valley, California


I have been a mental trainer for over 30 years. I have coached athletes, parents and coaches in over 55 sports, including world-class sports stars at many of the most famous sports venues in the world: Wimbledon, The U.S. Open, Davis Cup and many other professional events.

Recently one of my clients, Miriam Nakamoto, won her fourth world kickboxing championship, and became the first U.S. woman to hold the WBC Muay Thai World title. I have been mental trainer to athletes in all the mainstream sports, and also in some very unusual ones, such as a nationally-ranked roller figure skater, a national champion in airplane gliding, the Mexican national champion in water skiing, numerous high-ranked competitors in rodeo roping, and even a world class bridge player. When I was the mental trainer for the Stanford Baseball Team they were ranked number one in the United States. I also was the mental trainer for a world-class dance team. I have also been a mental trainer for actors, musicians, salespeople and public speakers.

No matter who I coach, I begin as a mental trainer by focusing on the dreams and vision and hopes my client has for their sport. This is a higher level than goal setting. I want to get them talking and suggesting possibilities. That will get them excited. That fuels the energy for our work together. Next, I focus on what they want to achieve right away from a mental perspective. Then we go to work and get immediate traction and velocity on their mental game.

Read some quotes from famous golf stars about their views of the mental approach.

"At the end of the day golf is more mental than anything. If you feel confident, if you believe in what you are doing, if you believe in yourself, the technical side is easy. If you have a little doubt, the body contracts and doesn't react as freely."
—Sergio Garcia, PGA tour star

"You have to think effectively. Seeing the negative side of what happens on the golf course is not effective thinking."
—Tom Kite, First professional golfer to win $9 million on tour, with 19 PGA wins, 7 Senior PGA wins and 1 major, the US Open.

"It's a compromise of what your ego wants you to do, what experience tells you to do, and what your nerves let you do."
—Bruce Crampton, with 14 career wins on the PGA Tour and a runner up finish in four major championships – one Masters, one U.S. Open, and two PGA.

You can see that even athletes who play for a living realize that having a strong mental approach is key to their success. How about you? Do you have a mental process and approach you trust? Does your mind work for you, or against you?

Here are eight major ways you can utilize a mental trainer to help you improve faster, and create sustainable success in your sport.

1. A Mental Trainer Helps You Navigate Sports Speed Bumps. Any sports career has lots of curves, roadblocks, switch-backs, and detours. An experienced mental trainer helps you avoid slow-downs and set-backs and keeps you on track mentally.

2. A Mental Trainer Helps You Create Exciting Dreams. Your dreams come from you, but your mental trainer helps you shape them, and bring them to life.

3. A Mental Trainer Helps You Think Right. Champions think differently than athletes who don't win. A mental trainer helps you adjust your thought process so you can align it with proper championship thinking.

4. A Mental Trainer Helps You Focus. Attentional control, or how and where you place your concentration, is perhaps the most important performance secret you can know. A mental trainer guides you in knowing these, and making them consistent.

5. A Mental Trainer Helps You Handle Stress. In sports we really refer to stress as pressure. A mental trainer helps you identify the pressure, how it affects you, and how to manage it.

6. A Mental Trainer Helps You Visualize Success. When you go to the "movies of your mind", you program yourself for success. Too many people have random mental movies that are negative, but they don't know they are operating. They are practicing "accidental mental training". A mental trainer helps you tweak these movies so they work for you, not against you.

7. A Mental Trainer Helps You Stop Self-Sabotage. Everyone blocks themselves in some ways. The trick is to discover these and devise ways to overcome them. A mental trainer helps you discern these, and create mental strategies for reaching more of your potential.

8. A Mental Trainer Helps You Make Sense of Your Sport Experiences. A critical role your mental trainer plays is to help you understand what you are going through in your sport. A mental trainer also helps you deconstruct your performances so you can resolve errors, and become more consistent.

If you hired a mental trainer, what would be some of the first areas you would want to improve? What weaknesses would you want to solidify? If you are reading this I know you want to improve your mental capabilities in your sport. I want to help you do just that, as your mental trainer. Let's get started today.



For a comprehensive overview of your mental abilities you need an assessment instrument that identifies your complete mental strengths and weaknesses. Here is a free, easy-to-take 65-item sport psychology assessment tool you can score right on the spot. This assessment gives you a quick snapshot of your strengths and weaknesses in your mental game. You can use this as a guide in creating your own mental training program, or as the basis for a program you undertake with mental trainer Bill Cole, MS, MA to improve your mental game. This assessment would be an excellent first step to help you get the big picture about your mental game.


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Copyright © 2010 Bill Cole, MS, MA. All rights reserved.


Bill Cole, MS, MA, a leading authority on sports psychology, peak performance, mental toughness and coaching, is founder and CEO of William B. Cole Consultants, a consulting firm that helps sports teams and individuals achieve more success. He is also the Founder and President of the International Mental Game Coaching Association, an organization dedicated to advancing the research, development, professionalism and growth of mental game coaching worldwide. He is a multiple Hall-Of-Fame honoree as an athlete, coach and school alumnus, an award-winning scholar-athlete, published author of books and articles, and has coached at the highest levels of major-league pro sports and big-time college athletics.


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Mental Training works in all sports


Bill Cole, MS, MA
Sports Psychology Coaching

19925 Stevens Creek Blvd., Suite 100, Cupertino, CA 95014-2358
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