Sports Psychology Coaching

Press Releases



Click on a selection from this list to see that press release.

October 2, 2016 - Bill Cole, MS, MA, Founder and President of The International Mental Game Coaching Association, appeared on the big screen nationwide in the film "The Hurt Business" by Director Vlad Yudin, as an expert on sport psychology.

July 28, 2016 - Bill Cole, MS, MA, was interviewed on the psychology of Olympic athletes in the BBC iWonder on line Magazine (British Broadcasting Corporation) for the article "Are Olympic champions born or made?" by writer Peter Crutchley, which was published on July 28, 2016

April 22, 2016 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in Stab Magazine for the article "How to Win Contests and Alienate People: The psychology of staying hot and axing the competition." by writer Morgan Williamson, as an expert on sport psychology.

March 8, 2016 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in CNET News for the article "Pushing Peak Performance", by writer Terry Collins, as an expert on performance psychology.

February 23, 2016 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed as an expert on sports psychology in Foxnews.com/health for the article "Delonte West Photos Troubling For Player With History Of Mental Illness", by writer Alexandria Hein.

January 21, 2016 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a performance psychology expert for a podcast by host Charles Lucima.

October 22, 2015 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in Humber College News in Toronto, Canada for the article "Blue Jays Thrive Under Pressure Situations: Experts", by writer Javon Walker, as an expert on sport psychology.

October 1, 2015 - William B. Cole Consultants CEO Bill Cole, MS, MA, who was the Consulting Producer on the documentary film The High: Making the Toughest Race on Earth, announces that The High has been selected as a 'Finalist Best Feature' in the 2015 Trail Running Film Festival, and that the New York premier of The High will be held on October 24th at the SVA Theatre in New York City.

September 11, 2015 - William B. Cole Consultants CEO Bill Cole, was interviewed in The HUB newspaper in Davis, California for the article "Blurred Lines: Coaches Walk Fine Line Between Motivation And Abuse", by writer Roland Lee, as an expert on sport psychology.

June 1, 2015 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a performance psychology expert for the WebMD Magazine, and on webmd.com.

April 28, 2015 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert on dailyburn.com/life/, by writer Sarah Richards.

April 24, 2015 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert for the web magazine Sports On Earth by NBA writer Alex Wong.

February 9, 2015 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert on the world's largest sports radio station talkSPORT, in London, England, with host Mike Graham.

October 22, 2014 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed as an expert on sport psychology in Yahoo Health Magazine on line for the article "A Triathlete Nun Helped Me Get Over My Missed-Marathon Depression", by writer Jo Piazza.

September 5, 2014 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sports psychology expert for the BBC Magazine on line.

August 2, 2014 - Silicon Valley, California William B. Cole Consultants CEO Bill Cole, MS, MA flew to Hollywood to appear in front of the cameras for the big screen film "The Hurt Business" by Director Vlad Yudin, as an expert on sport psychology.

June 25, 2014 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in New Idea magazine (Australia) for the article "Bec and Lleyton: Shock News", by writer Taylor Casey, as an expert on sport psychology.

April 25, 2014 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in The Houston Chronicle as an expert on sport psychology for the article "Blazers Besting Rockets In Head Games As Well", by writer Randy Harvey.

February 19, 2014 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in Yahoo Sports for the article "Retiring Olympians' toughest challenge: Finding something else to do", by writer Martin Rogers, as an expert on sport psychology.

June 25, 2013 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed for the book Growing Up Gronk: A Family's Story of Raising Champions, as an expert on sport psychology.

June 10, 2013 - William B. Cole Consultants CEO Bill Cole, MS, MA contributed to the book Combat Mind: Beyond The Ring, as an expert on peak performance.

May 7, 2013 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed in the magazine SBNation as a sport psychology expert.

May 3, 2013 - William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed for the article "24 hours before Mayweather vs. Guerrero", by writer Martin Rogers, as an expert on sport psychology.

March 8, 2013 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology coaching expert for Yahoo! Sports.

December 18, 2012 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sports psychology expert for BBC Magazine.

September 26, 2012 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed on the HuffPost Live Television Show as a sport psychology expert.

July 25, 2012 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert for New Yorker Magazine.

July 20, 2012 - William B. Cole Consultants CEO Bill Cole, MS, MA published an article as a sports psychology expert for EXACT Sports Go Mental eJournal.

July 17, 2012 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a psychology expert for Jay Street, The Johns Hopkins University Student eMagazine.

June 21, 2012 - William B. Cole Consultants announces the launch of the new Mental Game Radio Show website.

May 17, 2012 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a peak performance expert for the BBC.

January 28, 2012 - William B. Cole Consultants web site www.sportspsychologycoaching.com has been recognized as one of the top websites of its kind in the world.

December 16, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the December 16, 2011 issue of The Viking, Palo Alto High School Sports News.

November 23, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the September 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.

November 10, 2011 - William B. Cole Consultants client Chris Carr wins the 2011 AHRMA World and National Middle Weight Superbike Championships.

News Release: Aug. 23, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest in Atlanta.

News Release: July 26, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest host in Atlanta.

News Release: July 26, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA speaks at Stanford University Fencing Camp.

News Release: July 26, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA client Julie Jeung achieves #1 US national ranking.

News Release: July 1, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA is named as the Consulting Producer on the Hollywood film project The High.

May 8, 2011- William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for The MMA Digest, a major mixed martial arts web site for the sport.

Mar. 27, 2011- William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant in The San Jose Mercury News.

Feb. 1, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.

Jan. 3, 2011 - William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Performance Menu, The Journal of Health & Athletic Excellence.

Aug. 24, 2010 - William B. Cole Consultants CEO Bill Cole, MS, MA is again a focus of Hollywood.

June 12, 2010 - Bill Cole, MS, MA prepares world class motorcycle racer and adventure rider Chris Carr for the 7,000 mile Hoka Hey Motorcycle Challenge.

Nov. 4, 2009 - William B. Cole Consultants announces Bill Cole, MS, MA signs contract to be mental game coach to world class motorcycle racer Chris Carr.

June 29, 2009 - #1-Ranked Junior Tennis Player Hires Bill Cole As Mental Game Coach.

May 30, 2009 - William B. Cole Consultants announces that Professional MMA fighter Jesse Gillespie, coached by William B. Cole Consultants CEO Bill Cole, won the WCSC California State MMA Professional Middleweight Title.

May 15, 2009 - "The Mental Game" Television Series Completes Pilot Episode.

May 10, 2009 - William B. Cole Consultants announces Kat Delen-Briones is part of the SJSU Women's Golf Team that won the Western Athletic Conference Championship.

May 5, 2009 - William B. Cole Consultants announces Bill Cole, MS, MA tapes television segment for The Discovery Channel.

May 4, 2009 - William B. Cole Consultants announces Bill Cole, MS, MA as author of the mental training chapter in a new book by an Olympic Gold medalist.

May 1, 2009 - William B. Cole Consultants announces the signing of Bill Cole, MS, MA as the Mental Game Coach for Professional MMA fighter Jesse Gillespie.

July 22, 2008 - William B. Cole Consultants announces that the company founder and CEO Bill Cole, MS, MA has signed an agreement to be the new golf psychology columnist for Four Corners Golf Magazine.

May 17, 2008 - Bill Cole Inducted Into The Buffalo Tennis Hall of Fame.

April 16, 2008 - William B. Cole Consultants announces TMG-brand merchandise line to the public.

April 14, 2008 - William B. Cole Consultants announces spin-off initiatives around the reality TV pilot, "The Mental Game".

January 11, 2008 - RampItUp Productions announces it is now accepting talent-submissions for their 2008 television pilot.


News Release: October 2, 2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International Mental Game Coaching Association, appeared on the big screen nationwide in the film "The Hurt Business" by Director Vlad Yudin, as an expert on sport psychology.


Bill Cole, MS, MA, appeared on the big screen in the film "The Hurt Business" with Director Vlad Yudin. The United States national premier date was October 2, 2016.

The Hurt Business is narrated by Academy Award winner Kevin Costner and stars Bas Rutten, Jon Jones, Randy Couture, Ronda Rousey, Georges St-Pierre, Chuck Liddell, Kenny Florian, Tito Ortiz, Ken Shamrock, Bruce Buffer, Big John McCarthy, Urijah Faber, Rashad Evans, Josh Barnett, Donald Cerrone, Don Frye, Jay Hieron, Fabricio Werdum, Rorion Gracie, Matt Serra, Michael Chandler, Scott Coker, Luke Rockhold, Fabricio Werdum, Jay Hieron, Sara McMann, Scott Coker, Ben Askren and others. View complete cast on IMDB.

Bill Cole and Vlad Yudin
Bill Cole and Vlad Yudin, Director of the
film documentary The Hurt Business,
on location in Hollywood.


Bill Cole and Vlad Yudin
Bill Cole and Director Vlad Yudin
after Bill appeared before the cameras.

In 2014 mental game coach Bill was invited to fly to Hollywood to be on camera for a film documentary, named The Hurt Business. The film is coming out in September 29, 2016 all across the world. Bill was asked about the psychological dimensions of the MMA phenomenon. Bill talked about the zone, the stress, why people choke, the pressures of being in the spotlight, how MMA fighters train their minds, how they handle setbacks and injuries and how they manage their career paths from a mental perspective.

"The Hurt Business" was created by the same producers of "Bowling for Columbine", "Fahrenheit 9/11" and "Generation Iron". The film examines the explosive trajectory of mixed martial arts fighting through the eyes of today's top stars, and recent past stars of the sport.

The film analyzes the people involved in the world of MMA, looks at their personal lives, how they train, and gauges the mental and physical damage they’ve suffered. The film interviewed sports psychologists, neurologists and sociologists, and government officials for their insights. One conclusion is that fame in MMA is a very hard and unforgiving road.

View the trailer from that movie project.

Bill's voice can be heard at 1:11: "I get people crying in my office, thinking their life is over, because they've lost a really big match. I've even worried about a few people--suicide."

Additional web references:

"The Hurt Business" on IMDB

"The Hurt Business" on Facebook

"The Hurt Business" on Instagram

"The Hurt Business" on the Vladar Company

Vlad Yudin on Wikipedia

For some time, Bill Cole has coached professional fighters, US Open competitors, members of US National Junior Teams, US World teams, and state, regional and national competitors in martial arts. Here are a few comments from his Martial Arts coaching clients.

"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

"Bill Cole is one of the world’s leading sports psychologists who has coached teams and individuals in over 85 sports in multiple countries, including US National dirt track champion Chris Carr."
MCN Sport, the leading motorcycle racing magazine in Europe

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

"Bill Cole is a leading authority on sports psychology and mental coaching."
Sports on Earth Magazine

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 28, 2016 - Silicon Valley, California William B. Cole Consultants CEO Bill Cole, MS, MA, an expert on sport psychology, was interviewed in the BBC iWonder on line Magazine for the article "Are Olympic champions born or made?" by writer Peter Crutchley.

In an article entitled Are Olympic champions born or made? internationally-known mental game coach Bill Cole describes the mental make-up of Olympic champions. Bill coached at the 2012 Olympics in London, by remote video. His Team USA diver won the US Olympic Trials and went on to win Bronze at those Olympics. Bill will once again be coaching the same Olympic diver at the 2016 Olympics in Rio.

The BBC (British Broadcasting Corporation) said, "Bill Cole is a leading Olympic sports psychologist".

The article's aim was to reveal the mindset of an Olympic champion by using an interactive infographic web magazine. The article asks what it takes to be an Olympic athlete. Bill was tapped to give expert analysis as the sport psychologist.

The article was presented by famed British runner Mo Farah, who made history by becoming a double Olympic champion.

Mo Farah is the most decorated athlete in British sport history, with seven global titles, and he was the first British athlete to win two gold medals at the same world championships.

Farah's five gold medals at the European Athletics Championships make him the most successful individual athlete in championship history. In both 2011 and 2012 he was the European Athlete of the Year. Five times he has been the British Athletics Writers Association British Athlete of the Year. This is more than any other athlete.

Bill was asked these questions:

  • What are the key elements that make up an Olympic Champion?

  • Are Olympic champions BORN or MADE, or a combination of both?

  • How do you think Olympic champions are able to cope with the extreme pressure and expectation that comes from being in an Olympic final, in order for them to produce their optimum performance on the biggest stage?

  • In your opinion what are the reasons that other equally talented athletes may not be able to do that?

  • Is the absence of self-doubt crucial for a top-level athlete ahead of an Olympic final? Does having a good routine, rituals help with that?

  • Do you think being able to psyche out your opponents can be an important part of an Olympic champion's arsenal?

"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

"Bill Cole is one of the world’s leading sports psychologists who has coached teams and individuals in over 85 sports in multiple countries, including US National dirt track champion Chris Carr."
MCN Sport, the leading motorcycle racing magazine in Europe

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

"Bill Cole is a leading authority on sports psychology and mental coaching."
Sports on Earth Magazine

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: April 22, 2016 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in Stab Magazine for the article "How to Win Contests and Alienate People: The psychology of staying hot and axing the competition." by writer Morgan Williamson, as an expert on sport psychology.

Bill Cole, MS, MA, was interviewed on the psychology of competitive surfing in Stab Magazine for the article "How to Win Contests and Alienate People: The psychology of staying hot and axing the competition." by writer Morgan Williamson, which was published on April 22, 2014.

Bill was asked these questions:

What are the dynamics of pressure?

What are the competitive pressures people feel?

Is there really such a thing as pressure, or is it only "In the mind of the beholder"?

Do people actually perform better under pressure?

How can competitors handle pressure?

What are the myths of athletes handling pressure?

What makes people fail under pressure?

What is the psychology of the younger competitors and veterans?

Why does a younger competitor win a big event, and then struggle to win again at that level?

How does an athlete convert the fear of failure into the positive psychology of winning?

What is the difference between competing for the love of the sport vs. competing for ego gratification, such as awards, rankings, money and status?

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: March 8, 2016 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in CNET News for the article "Pushing Peak Performance", by writer Terry Collins, as an expert on performance psychology.

Bill Cole, MS, MA, was interviewed on how tech is helping those get over the mental hurdle of working out and why people are so averse to working out and why we are more concerned about our fear of failure, instead of wanting to reach our mental and physical peak. This article appeared in The Spring 2016 edition of CNET News in an article named "Pushing Peak Performance", by writer Terry Collins, which was published on March 8, 2016.

Bill was asked how people can use technology to enhance exercise compliance and motivation.

CNET magazine said Bill Cole is "A renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."

CNET is an American media website that publishes reviews, news, articles, blogs, podcasts and videos on technology and consumer electronics globally. CNET is the highest-read technology news source on the Web, with over 200 million readers per month and is among the 200 most visited websites globally, as of 2015.

Other experts interviewed for the piece were Wimbledon and US Open Champion and Professional Tennis Hall Of Famer Lindsay Davenport, who won 55 WTA pro tour events, Mackie Shilstone, fitness trainer for pro stars such as Serena Williams, two-time Superbowl-winning quarterback Peyton Manning, and boxing greats including both Bernard Hopkins and Roy Jones, Jr., and Ted Vickey, former Executive Director of the White House Athletic Center.

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: February 23, 2016 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed as an expert on sports psychology in Foxnews.com/health for the article "Delonte West Photos Troubling For Player With History Of Mental Illness", by writer Alexandria Hein.

Bill Cole, MS, MA, was interviewed about former NBA player Delonte West wandering around shoeless in a hospital gown outside a Houston-area Jack in the Box appearing to be a somber reminder of the downward spiral many celebrities publicly embark on when their mental illness goes untreated. This article appeared in Foxnews.com/health in an article named "Delonte West Photos Troubling For Player With History Of Mental Illness", by writer Alexandria Hein, which was published on February 23, 2016.

See the full story at foxnews.com.

Former NBA player Delonte West has previously discussed his diagnosis of bi-polar disorder. Perhaps he was off his meds again, but he was found disoriented, in Houston recently. This seems to be an all-too-familiar hallmark of mental illness that is left untreated.

West's eight-year NBA career ended in 2012 though he had many highlights, playing in over 400 games and finishing with more than 4,000 points on the board. During his career, he reportedly made $16 million as a player for the Boston, Seattle, Cleveland, and Dallas teams.

His off-the-court life happened to be more troubled and often caused complications for him during his career. One of the biggest rumors followed his diagnosis for bipolar disorder in 2008.

Bill was quoted as saying: "Mental illness can hit anyone, even former professional athletes. Bipolars are noted for "not" continuing medications. They start to feel normal and don't think they need meds and situations like this occur. Bipolar disorder usually lasts through a lifetime. Episodes of mania and depression typically come back over time, even without medication. Maybe that's what happened here" Yahoo Sports has called Bill Cole "a leading author on sports psychology".

The British Broadcasting Corporation (The BBC) called Bill "A world-renowned peak performance coach."

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: January 21, 2016 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a performance psychology expert for a podcast by host Charles Lucima.

Bill Cole, MS, MA was interviewed as a performance psychology expert on a wide variety of disciplines in a podcast by Host Charles Lucima, of Lucima.com. Bill was asked to describe his career and his experiences working as a mental game coach to business people and athletes.

Lucima on iTunes:

https://itunes.apple.com/us/podcast/lucima-podcast/id994929156

The one hour and six minute podcast with special guest Bill Cole:

http://lucima.com/#l-u-c-i-m-a-podcast-special-guest-bill-cole

Charles Lucima is the Principal, LUCIMA STUDIO, and a Professor in the New York Film Academy at the School of Photography at Universal Studios in Southern California.

http://lucima.com/profile/

https://www.creativelive.com/instructor/charles-lucima

Learn more about Charles and his latest projects here:

Website: http://www.lucima.com

Instagram: https://instagram.com/charleslucima

Facebook: http://facebook.com/charleslucima

tumblr: http://lucima.tumblr.com

Podcast: http://lucima.podomatic.com

School of Photography at Universal Studios: https://www.nyfa.edu/los-angeles/photography-school/

This one hour and six minute podcast covered a wide range of performance topics, in and out of sport.

Here are some of the questions Charles asked Bill:

  1. What is the zone?

  2. What are the levels of the zone?

  3. What is a peak experience?

  4. How did you get into the field of sports psychology?

  5. How did the field of sports psychology begin?

  6. What sports are more likely to bring forth a zone experience?

  7. How do you teach clients to understand the zone?

  8. Tell me about "the thrill-seeking personality".

  9. Why can some people tolerate more pain and discomfort than others?

  10. Do some athletes achieve and compete as a means to cover up inferiority (compensation)?

  11. What relationship do athletes have with their opponents?

  12. What is the concept of nears, peers and fears?

  13. Why are some top athletes unhappy and dysfunctional?

  14. What does it take to become a top, elite athlete?

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: October 22, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in Humber College News in Toronto, Canada for the article "Blue Jays Thrive Under Pressure Situations: Experts", by writer Javon Walker, as an expert on sport psychology.

Bill Cole, MS, MA, was interviewed on the 2015 MLB American League Championship Series game six between the Toronto Blue Jays and the Kansas City Royals in Humber College News for the article "Blue Jays Thrive Under Pressure Situations: Experts", by writer Javon Walker, which was published on October 22, 2015.

The last time the Blue Jays won the ALC series was 1993, so Bill was asked how that would play out in the minds of the players. He was also asked what are the pros and cons, from a psychological perspective, of playing at home vs. playing on the road.

Other experts interviewed for the piece were Paul Dennis, a high performance coach at York University and Dr. Andrew Jacobs, who was the Royals' full-time psychologist from 1989-1990 and 2008-2011.

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: October 1, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA, who was the Consulting Producer on the documentary film The High: Making the Toughest Race on Earth, announces that The High has been selected as a 'Finalist Best Feature' in the 2015 Trail Running Film Festival, and that the New York premier of The High will be held on October 24th at the SVA Theatre in New York City.

Finalist award for The High

Bill Cole, MS, MA, who was the Consulting Producer on the documentary film The High: Making the Toughest Race on Earth, announces that The High has been selected as a 'Finalist Best Feature' in the 2015 Trail Running Film Festival, and that the New York premier of The High will be held on October 24th at the SVA Theatre in New York City.

The High: Making the Toughest Race on Earth film is a remarkable telling of the pioneering of a high-stakes ultra race over the two highest motorable passes in the world.

References:

https://www.facebook.com/events/1484248771885173

http://www.mentalgamecoach.com/
BillColeOnTVRadioAndFilm.html#BillColeInFilm


http://thehighdoc.com/

https://www.facebook.com/TheHighdoc/

https://www.youtube.com/user/LaUltraTheHigh

http://www.imdb.com/name/nm6454714/

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."?He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: September 11, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, was interviewed in The HUB newspaper in Davis, California for the article "Blurred Lines: Coaches Walk Fine Line Between Motivation And Abuse", by writer Roland Lee, as an expert on sport psychology.

Bill Cole, MS, MA, was interviewed on the role that professionalism plays in the lives of athletics coaches in The HUB newspaper for Davis High School for the article "Blurred Lines: Coaches Walk Fine Line Between Motivation And Abuse", by writer Roland Lee, which was published on September 11, 2015.

The article discussed various aspects of motivational techniques coaches use with athletes, and the often fine line between what is considered inspirational, motivating and abuse.

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: June 1, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a performance psychology expert for the WebMD Magazine, and on webmd.com.


Bill Cole, MS, MA was interviewed as a performance psychology expert for the June 2015 cover story in the WebMD Magazine webmd.com and online, entitled "Not Your Average Joe: Actor Joe Manganiello is proof there's no magic pill for fitness — just hard work." by writer Lauren Paige Kennedy, on the issues around how to create personal discipline for sustainable peak performance in fitness training.

Read the article on webMD.com or download the PDF file of the article.

The article asked questions around the topic of self-discipline. Why do some people have it in spades, while others struggle so significantly with self-motivation and can't seem to get off the couch?

This article was the cover story, about the actor Joe Manganiello (True Blood, Magic Mike), who is famous for his super-fit form. Learn more about Joe on Wikipedia and the Internet Movie Data Base.

He attributes it to his work ethic, daily gym sessions, and self-discipline-and in his younger years he was a scrawny kid who showed no promise of ever being a body builder. He is literally now a self-made man. Mr. Manganiello is also a best-selling author and a documentary film producer and director. He applies self-discipline toward every one of his goals to achieve success.

Mr. Cole was asked about self-discipline: whether (and how) it can be learned, and for his suggestions and tips for building a better "self-motivation muscle."

Here are some questions posed to Mr. Cole, with his answers:

1. In your experience, why do some people seem to struggle with self-discipline while others find it easy?

The ones who struggle try to force themselves. The ones who succeed come at the project from an inner joy and excitement.

"If your Why is big enough, anything is possible".

Create inspiring, exciting goals and they will PULL YOU toward them, without you having to push.

So-so goals are so bland that they don't excite anybody, so think BIG and go on an exciting adventure.

Shoot for the stars and if you miss, at least you'll hit the MOON.

2. Is developing discipline akin to creating a new habit, i.e. the more you do it, the easier it becomes?

Yes, discipline can take on a life of its own, once you set the proper conditions.

I use a four-step process, leading to sustainable peak performance:

  1. ACTION

  2. TRACTION

  3. MOMENTUM

  4. VELOCITY

This equals SUSTAINABLE PEAK PERFORMANCE.

Schedule regular exercise periods in your planner, and mark them in a bright color so you MUST see them.

Set your PDA or computer to remind you to workout at a certain time each day, and you'll never forget.

Turn what you do into bragging rights (I just ran the ABC hill yesterday—what a killer!!) and that will motivate you.

3. Are there lessons we can learn in the gym or the playing field that will help us to succeed in business? In relationships?

Use your training for MULTIPLE REASONS. That strengthens your resolve and motivation. One is to be more fit. Another could be for personal growth. Another would be to become more knowledgeable so you can train and lead others—the path to mastery.

I often have parents hire me as their kid's mental game coach for their sport AND life. They learn parallel lessons as they go.

The athlete with self-knowledge, achieves. Sport and fitness reveals us to ourselves. But we must keep our eyes open.

4. What specific tips can you recommend to learn and apply self-control and self-motivation to develop a stronger "discipline muscle"?

Look for and get good at noticing the tiniest improvements. No one ever gets bored of getting better. Celebrate each incremental improvement. This gives you traction and hope, and leads to optimism.

Don't call your workout system a program. Call it a training mission. Link your training to a goal that requires fitness to accomplish. You want to run that mini-iron man. You want to fit into the nice outfit you bought for the wedding.

Sign up for an event or sport or activity that requires that you train for it. This takes your fitness program from "I have to workout" to "I am on a mission to workout".

Plan in all your fitness/health/diet tasks for the week. Leave nothing to chance. Don't say, I will work out if I have time today." Build it in to your schedule, and work OTHER activities around that.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: April 28, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert on dailyburn.com/life/, by writer Sarah Richards.


Bill Cole, MS, MA was interviewed as a sport psychology expert on http://dailyburn.com/life/, in an article entitled "Is Chronic Stress Wrecking Your Workouts?" by writer Sarah Richards. Bill was asked for advice on how to prevent stress from interfering with our gym goals, and what to do to prevent this from happening in the future.

Some specific questions asked of Bill:

  1. How does work and life stress prevent you from giving your all to you workouts?

  2. How do you stop obsessing about work or relationship problems at the gym, instead of focusing on your workouts?

  3. Does stress leave you so depleted you feel like quitting in the middle of class?

  4. Does feeling wound up make it hard to settle into a good run?

  5. How do you regulate your inner state before or while you're working out?

Bill talked about a number of the elements of the zone. The main goal is to live in the NOW. Here are some other mental game strategies he provided.

Compartmentalize your life activities into segments and be present for each one in a serial fashion.

Assure your mind you will pay attention to its worries and concerns later, after the workout.

A workout is a "moving meditation".

Be present to be safe. Don't allow your mind to wander when engaged in a task. Refocus your mind as needed.

Many people start a session badly and extrapolate that the session will be a complete waste, and that they already failed. Instead, set three main goals for every workout. This way, you can always have a successful workout and never have a "wasted time":

  1. What can I learn?

  2. What can I improve?

  3. What can I enjoy?

Anger at not meeting targets and goals gets in the way of a workout.

Urgency is the killer of the now.

Expectations can be too high. Be realistic.

Use the three time zones to stop time travel and to refocus: Past–present–future.

The Past–regrets, anger, reliving disasters.

The Future–what ifs, fears, picturing disasters, explaining failures.

The Now–where we want to be.

Reduce "time travel" by refocusing continuously.

How to regulate your inner state.

Awareness is the #1 strategy.

Control the controllables. Let the rest go. (Or have a good plan for blocking the externals!!)

Be aware of breath, muscles, thoughts, images, self-talk, emotions, behavior.

The breath is the window to stress control.

Ratio breathing.

Feel and listen to the breath.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: April 24, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert for the web magazine Sports On Earth by NBA writer Alex Wong.


Bill Cole, MS, MA was interviewed as a sport psychology expert for the article entitled "Raptors Vs. Wizards Mind Games" for the web magazine Sports On Earth by NBA writer Alex Wong. Bill was asked for advice on a certain type of psychological psych-out mind game that professional athletes play in the National Basketball Association (NBA).

NBA player Kevin Garnett, who plays for the Minnesota Timberwolves, seems to always block opponents' shots when they decide to try and get in a practice shot after the whistle. This is known as a deadball play, since the clock has stopped.

In covering the first round series between the Toronto Raptors and Washington Wizards NBA writer Alex Wong noticed a lot of players are doing this. Some have said it disrupts the rhythm of the shooter who is trying to get a feel for their shot and to see a shot go in. Bill was asked, from a sports psychology standpoint, does a tiny gamesmanship move like this affect anything in an NBA player's mind and game?

Bill comments about this psych-out phenomenon:

Overall, it builds Garnett's confidence and prevents the players from getting their confidence.

Blocking a deadball has these effects on the shooter:

They become frustrated that they can't see the fruits of their labor.

They lose feedback on the end of their shot, and lose feel.

They become irritated that this guy is doing this to them. It gets them mad and can make them play for revenge. That could be good or bad, depending on the player! As they say, "Never trash talk Michael Jordan. He'll mess you up!"

If the blocker does this against a rookie, and the rookie takes the bait, that may backfire on Mr. Rookie. Now he's playing with "red eyes", with lots of anger and can easily go out of control. This may not work against a veteran.

It makes them look silly in front of the fans, media and their teammates.

They feel owned by the dude--this is major.

It has these effects on the blocker:

They get a feeling of power.

They get to practice, particularly against that shooter.

They "mark their turf" and send the message, "See? I'm gonna do that when it COUNTS!". It's a mind game. They become the alpha dog.

Sports on Earth is a highbrow, opinion-driven sports site. The venture is a product of a partnership between USA Today and MLB Advanced Media, the much-admired tech startup/spin-off of Major League Baseball. In accordance with the Advanced Media and USA Today partnerships, certain Sports on Earth content is featured in both the print version of USA Today and other Gannett media outlets as well as on MLB.com.

Sports on Earth Magazine said: "Bill Cole is a leading authority on sports psychology and mental coaching."

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: February 9, 2015 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert on the world's largest sports radio station talkSPORT, in London, England, with host Mike Graham.


Bill Cole, MS, MA was interviewed as a sport psychology expert on the world's largest sports radio station, talkSPORT, in London, England, with host Mike Graham. The segment asked the question: Why do sports people lash out and make some terrible career decisions when they are in a high-pressured situation?

The questions asked of Bill revolved around how sports coaches in particular handle themselves in high-pressure contest where emotions are running high.

Bill discussed the psychology of peak performance and coaching and gave mental game tips on these issues:

  1. How not to allow competition to make you lose your self-control.

  2. Can a coach want to win too much? The answer is yes.

  3. Not allowing an overblown need to micromanage things extend to relationships with the players.

  4. How passion can aid a coach with his players.

  5. Using intentionality to create a strategy to win.

  6. Control what you can and let the rest go. You can only control your reaction.

Talksport, owned by UTV Radio, is one of the United Kingdom's three terrestrial analogue Independent National Radio broadcasters, offering 24-hour sports radio service broadcast from London to the United Kingdom. Their content includes sports phone-ins, discussion and live sports commentaries. It is transmitted on 1089 and 1053 kHz across the UK and digitally via DAB digital radio, Freeview, Sky, Virgin Media and Freesat.

Web references:
http://talksport.com/
http://en.wikipedia.org/wiki/Talksport
https://twitter.com/IRoMG

The radio show host is Mike Graham. He has presented radio shows for BBC Radio Scotland covering the Edinburgh Festival and the world of politics. Among the politicians and showbiz stars he has interviewed are Bill Clinton, Paul Newman, John Major, Tony Blair, Raquel Welch, Boris Yeltsin, George Michael, Alex Salmond, Meryl Streep and Sigourney Weaver. His radio station website: http://talksport.com/mike-graham

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: October 22, 2014 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed as an expert on sport psychology in Yahoo Health Magazine on line for the article "A Triathlete Nun Helped Me Get Over My Missed-Marathon Depression", by writer Jo Piazza.


Bill Cole, MS, MA, was interviewed in Yahoo Health Magazine on line for the article "A Triathlete Nun Helped Me Get Over My Missed-Marathon Depression", by writer Jo Piazza, which was published on October 22, 2014.

Mr. Cole has been mental game coach to Olympians, professional athletes, national champions, All Americans and thousands of weekend warriors. Here are some of his mental strategies he gave the author for when your event gets canceled:

  1. Call your friends and create a substitute race and run it on the same date. Call it "The 'Instead Of' Open".

  2. View the change in plans as a positive opportunity to get some alternate tasks done, take a break from training or just plain goof off. Runners are very intense types and they need to learn to chill.

  3. Spend time visualizing how you "would have run the race", complete with your strategies, problem-solving tactics and picturing yourself accepting the winning trophy.

  4. Think about how hungry for competition this delay is making you, and how much harder you'll train so when the next event arrives, you will explode all your talent and training into a laser-focus for that event.

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: September 5, 2014 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sports psychology expert for the BBC Magazine on line.


Bill Cole, MS, MA was interviewed as a sports psychology expert for a story in the BBC Magazine on line, entitled "One Shot: How Do Athletes Perform Under The Greatest Pressure?" by Peter Crutchley, on the issues around how to handle huge pressure in sport.

This was the reality Belfast boxer Carl Frampton faced in September 2014 as he prepared for his shot at becoming a world champion, when he faced Spain's Kiko Martinez for the IBF world super-bantamweight title.

The article begins by asking a powerful question:

What if you went into work tomorrow knowing that the project you're working on that day would define your whole career and maybe your life?

Mr. Cole was quoted as saying, "The odd paradox of this situation is to not fall victim to the 'do or die' mindset. The athlete can choose to use this excitement for extra energy, or become overwhelmed with the gravity of the situation. It really is a mental decision that has to be made. Caring too much is the number one reason why athletes fail to produce their optimum performance on the biggest stage."

Mr. Cole said that having an emotional and mental edge is crucial. He said "I call this killer instinct. An athlete does not want to be relaxed and easy-going, they want to be keyed up and ready to pounce. They want to be the calm centre inside the raging hurricane swirling about them. Experienced and confident athletes call this 'will to win'. Less experienced athletes call it 'fear of failure'. It's a choice the athlete makes in advance, giving them both energy and peace of mind. That is the potent mix that drives champions to the heights."

Mr. Cole always asks an athlete, particularly before an important event: "Would you rather be arrogant or be lacking in self-belief? If they answer 'I don't want to be considered arrogant', that is a trouble sign. I want my athletes to believe that they are as good, if not better, than anyone they will ever meet. Self-doubt is an absolute deal-killer and it can plague any athlete. A good athlete always straddles that fine line between lack of confidence and the overblown arrogant cockiness we see in some athletes.

Mr. Cole continued, "Give me the over-confident athlete, any day. That person I can throttle back and talk sense into. But if there is a lack of fire in the belly, that is extraordinarily difficult to muster out of thin air; impossible, often, on demand before a big event. By then it's too late."

Mr. Cole believes it is a major mistake for an athlete to change his or her normal preparation just because they face a major event. He said "I suggest the athlete stick to their well-known schedule and training regimen, as far as is possible, within a month leading up to the event. Changes after that require a learning curve and can be unsettling. Better to go with the tried and true with conviction, than a half-hearted attempt with techniques you don't really trust yet. If they can use a sport psychologist a few months out, great. The best sport psychologists teach mental skills and skills take time to learn and master, so they can hold up under pressure."

Mr. Cole had some targeted advice for Carl Frampton as he embarked upon his career-defining fight. He said, "Carl, this is your opportunity. You know there are no guarantees, nor would you want a guarantee if one were offered. You want an adventure and a memorable experience. Isn't that what life, and boxing, is all about?"

The BBC (British Broadcasting Corporation) has called Bill Cole "A world-renowned peak performance coach."

Bill Cole, MS, MA, is one of the world's leading sport psychology consultants. Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team. Mr. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard. He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach. Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues. He has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: August 2, 2014 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International Mental Game Coaching Association, flew to Hollywood to appear in front of the cameras for the big screen film "The Hurt Business" by Director Vlad Yudin, as an expert on sport psychology.

Bill Cole, MS, MA, appeared in front of the cameras for the big screen film "The Hurt Business" with Director Vlad Yudin, which is due to be released in 2016.

References:

Vlad Yudin on Wikipedia

Vlad Yudin on IMDB

Bill was asked about the psychological dimensions of the MMA phenomenon. Bill talked about the zone, the stress, why people choke, the pressures of being in the spotlight, how MMA fighters train their minds, how they handle setbacks and injuries and how they manage their career paths from a mental perspective.

"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)

"Bill Cole is a renowned sports psychologist and 'mental game coach' who helps athletes cope with the demands of intense competition."
CNET Magazine

"Bill Cole is one of the world’s leading sports psychologists who has coached teams and individuals in over 85 sports in multiple countries, including US National dirt track champion Chris Carr."
MCN Sport, the leading motorcycle racing magazine in Europe

"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

"Bill Cole is a leading authority on sports psychology and mental coaching."
Sports on Earth Magazine


Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: June 25, 2014 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in New Idea magazine (Australia) for the article "Bec and Lleyton: Shock News", by writer Taylor Casey, as an expert on sport psychology.


Bill Cole, MS, MA, was interviewed in New Idea magazine (Australia) for the article "Bec and Lleyton: Shock News", by writer Taylor Casey, which was published on June 25, 2014.

The article focused on the career of Lleyton Hewitt, the former no. 1 Aussie tennis player who is ranked #70 in next month's Wimbledon, and how he needs to really sharpen up his game if he wants to win. Some questions asked of Bill were:

What's next for Lleyton, and how much professional tennis does he have left in him? How many more years of the game does he have in him, realistically speaking? What would be a good tournament for him to end his career on? Which tennis greats have carried on into their 40's and done really well despite their age?

When Bill was the sport Psychology Coach for the Israeli Davis Cup tennis Team, he traveled the US and Europe with them and often practiced next to Lleyton Hewitt. This gave Bill insights into how Lleyton carried himself, and about his mental strengths.

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."?He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: April 25, 2014 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA
was interviewed in The Houston Chronicle as an expert on sport psychology for the article "Blazers Besting Rockets In Head Games As Well", by writer Randy Harvey.

Bill Cole, MS, MA, was interviewed on the NBA Playoffs in The Houston Chronicle for the article "Blazers Besting Rockets In Head Games As Well", by writer Randy Harvey, which was published on April 25, 2014.

The article was set against the Houston Rockets in the NBA playoffs against the Trail Blazers. Bill was interviewed about the role mind games, trash talking and psychological gamesmanship play in sport. He advised athletes to never let anyone "rent space in your head", and offered a number of techniques that can counter the effects of mind games from an opponent. One major way to counteract an opponent trying to get to you is to view the attack as a compliment, to recognize that the opponent is so worried about you that they need to resort to extra measures to get an edge. Another is to simply block it out by engaging more with the now, the moment. Bill also advised against attempting to fight back and to try to give the opponent "a dose of his own medicine". In attempting to dig an opponent with your own mind trick, it can all too easily backfire, and throw you off your own game. Bill said revenge is best measured in victory, not in emotional mind games.

Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: February 19, 2014 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed in Yahoo Sports for the article "Retiring Olympians' toughest challenge: Finding something else to do", by writer Martin Rogers, as an expert on sport psychology.


Bill Cole, MS, MA, was interviewed on the 2014 Winter Olympics in Sochi, Russia in Yahoo Sports for the article "Retiring Olympians' toughest challenge: Finding something else to do" by writer Martin Rogers, which was published on February 19, 2014.

Bill was quoted as saying, "They say that athletes die twice. When it stops, it is stunning and shocking and jarring. A lot of times you hear them say, 'I never thought this day would come.' It is like a really big portion of your life has just ended. People that handle it better than others have a portion of 'giving back' — where they figure that their status and experiences give them a lot of power to do good."

The article described Bill's perspective further:

Cole likens the experience of the retiring Olympian to that of some of the Silicon Valley CEOs that he works with. Replacing the buzz of competition and the thrill of winning can be compared to business maestros suffering withdrawal symptoms from cutting big deals. For some, engaging in charitable works is a cathartic experience, giving former athletes a greater sense of purpose and a fresh challenge to attack, according to Cole. Yahoo Sports has called Bill Cole "a leading author on sports psychology".

Read the complete article.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."?He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: June 25, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA
was interviewed for the book Growing Up Gronk: A Family's Story of Raising Champions, as an expert on sport psychology.

Bill Cole, MS, MA, was interviewed for the book Growing Up Gronk: A Family's Story of Raising Champions, which will be published on July 9, 2013. Bill talked about the nature of the sports achievement, how sports success is achieved through proper mental training, mental discipline, focus, mental toughness and motivation. His comments appeared in the chapter entitled Mental Toughness.

The book is about the amazing Gronkowski family, from Williamsville, New York, who has produced an incredible set of five athletes. Williamsville is also Bill's home town.

Three play in the NFL: Denver Broncos, Cleveland Browns and New England Patriots. The most famous is Rob Gronkowski, who is on his way to NFL history. Another played major league baseball, and another is a Division 1 football player.

Learn more about Rob Gronkowski at Wikipedia.

The authors are Gordon Gronkowski and Jeff Schober. The publisher is Houghton Mifflin Harcourt.

The book can be purchased on Amazon.

Bill Cole, MS, MA is one of the most prominent, prolific and successful performance psychology consultants working today. He has been mental coach or consultant to Olympic athletes who have won Bronze, Silver and Gold medals.

He is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He's coached thousands of recreational, junior high, high school, college, professional, world champion and world record-holding athletes and has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 34 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels. A leader in the field of mental training for over 35 years, he was the first person in the world to earn an undergraduate degree in sports psychology, and is the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: June 10, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA
contributed to the book Combat Mind: Beyond The Ring, as an expert on peak performance.

Bill Cole, MS, MA made contributions to the content of the book Combat Mind: Beyond The Ring, which was published on June 10, 2013. Bill talked about the nature of the zone, how success is achieved through proper mental training, mental discipline, focus and motivation.

The authors are Dulce Pires and Bruno Santos. The project was underwritten and sponsored by Peritia, The Portuguese Psychology Magazine. The book so far is published in Portugese, with plans for editions in other languages.

Other sport psychology experts who participated include Dr. Filipe Carrera, Ricardo Silva, Professor Doutor Jorge Silvério and Sam Sheridan. Sam Sheridan is the author of the books The Fighter's Mind: Inside the Mental Game, and A Fighter's Heart: One man's journey through the world of fighting.

Learn more about the book at mentedecombate.com and
facebook.com/CombatMindBeyondTheRingBook

Bill wrote this endorsement for the book, which appears on the back cover:

"Combat Mind: Beyond The Ring is an important book that needed to be written. It is an amazing work, full of deep insights about the psychology of martial arts. The authors have masterfully weaved in comments from top fighters, coaches and psychology experts to explain what goes on in the hearts and minds of those who step into the ring. The book goes far beyond describing what is happening in a contest—it explains how to train and learn the mental tools that help fighters achieve the proper mindset, focus and desire to succeed. This book is destined to become a classic in the field of sport psychology."

Bill Cole, MS, MA is one of the most prominent, prolific and successful performance psychology consultants working today. He has been mental coach or consultant to Olympic athletes who have won Bronze, Silver and Gold medals.

He is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He's coached thousands of recreational, junior high, high school, college, professional, world champion and world record-holding athletes and has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 34 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels. A leader in the field of mental training for over 35 years, he was the first person in the world to earn an undergraduate degree in sports psychology, and is the founder and President of the International Mental Game Coaching Association (www.mentalgamecoaching.com), which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: May 7, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed in the magazine SBNation as a sport psychology expert.


Bill Cole, MS, MA was interviewed by SBNation magazine columnist Scott Neumyer in an article entitled I Am Royce White: Living And Working With Anxiety Disorder on May 7, 2013. Bill was an invited sport psychology expert. The article asked the question: Should pro sports teams make special accommodations for mental health issues?

Bill was quoted in the article:

"This is not only a really fascinating topic, but I think potentially groundbreaking. I think it could turn sports on its head. Normally, institutional sport is one of the last bastions of really institutionalized abuse, in a lot of ways. Maybe discriminating against people with mental difficulties is one of those arenas. So maybe White is doing everybody a really big favor by putting the spotlight on it and, at the minimum, making people think about it."

Read the complete article.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com

 


News Release: May 3, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA was interviewed for the article "24 hours before Mayweather vs. Guerrero", by writer Martin Rogers, as an expert on sport psychology.


Bill Cole, MS, MA, was interviewed for the article "24 hours before Mayweather vs. Guerrero" by writer Martin Rogers, which was published on May 3, 2013.

Bill talked about the mental readiness routines boxers use before their fights. This article focused on Floyd Mayweather Jr.'s much-anticipated contest with Robert Guerrero. Floyd Mayweather vs. Robert Guerrero, billed as May Day, was a boxing welterweight championship superfight for Mayweather's World Boxing Council (WBC) Welterweight title and vacant Ring Welterweight title. The bout was held on May 4, 2013, in the MGM Grand Garden Arena at the MGM Grand Hotel & Casino in Las Vegas, Nevada, United States on Showtime PPV. Floyd Mayweather is an undefeated five-division world champion professional boxer, having won eight world titles and the championship across three different weight classes. Robert Guerrero is a WBC welterweight champion and is also a former IBF Super Featherweight world champion, a former interim WBA and WBO lightweight champion, and a former two-time IBF featherweight champion.

Bill Cole was quoted as saying, "Every great athlete I have encountered has the ability to calm themselves down at will. It is natural to be pumped up ahead of a huge event, but the best know how to control it and harness that energy for later."

Read the complete article.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach."?He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: March 8, 2013 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology coaching expert for Yahoo! Sports.


Bill Cole, MS, MA was interviewed as a sport psychology coaching expert for Yahoo! Sports. The article was entitled "The Blackhawks' Streak: Everything You Need To Know, And Some Things You Probably Don't", by Martin Rogers. The piece spoke about the Chicago Blackhawks' 30-game winning streak, the second most famous in the history of the NHL.

Mr. Cole talked about the psychology of streaks, the trap of playing not to lose, how to maintain streaks, how a streak is an extended zone experience, how rookies and veterans may view streaks differently, how coaches can enhance or detract from a streak, and how media pressure factors into maintaining a streak.

An excerpt from the article:

"Just like beauty is in the eye of the beholder, so is pressure," says Bill Cole, founder and president of the International Mental Game Coaching Association and a leading author on sports psychology. "To some guys this level of success will feel correct and natural to them and they just roll with it. "But perhaps you're a young player, or a veteran who hasn't had so much success in your career, it might seem surreal. If it does, that person can self-derail, they will fight it."

This is where the leadership provided by Quenneville and his senior players really starts to kick in. Cole believes such a run of performance would have been impossible without shrewd marshaling from the 54-year-old coach.

"The mindset on a team streak is very much on an individual basis and it is important how the coach handles it," Cole explained. "You don't want a coach coming and saying, 'Hey guys, we're on this run, let's just keep it going.' Their job is to stop you from getting fat and happy. Sometimes their words may even come across as negative, by raising the possibility that losing could happen if you don't perform well."

Given that the achievement itself is in some ways a statistical creation - the Blackhawks have lost in three shootouts but the streak continues as long as they are at least tied after overtime - Cole also warns against a scenario where it becomes so important that team members start "playing not to lose." Again, he says, experienced players know how to identify and avoid such mental traps.

Those empty weeks towards the end of last year when hockey was frozen out by the collective bargaining dispute has led to a compacted schedule of 48 games, with fewer off-days than in a typical campaign.

That may have helped the Blackhawks gain momentum, but also increased the physical toll on players who have considerably less opportunity to rest their aching limbs and mend those niggling knocks.

However, Cole insists that the strain of quick turnarounds and packed travel schedules could be outweighed by a mental benefit.

"Tiredness could be their friend," Cole said. "You don't want to think, 'How are we doing this?' too much. And the tight schedule cuts into the dead time. A lot of experienced players often perform better when they are tired anyways, it almost serves to release mental pressure."

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: December 18, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sports psychology expert for BBC Magazine.


Bill Cole, MS, MA was interviewed as a sports psychology expert for a story in BBC Magazine, entitled "Why Do So Many Athletes Struggle To Cope With Retirement?" by Peter Crutchley, on the issues around retirement for elite and professional athletes. Many athletes struggle to cope with retirement. The article focused on why this happens and how to manage the inevitable let-down that most athletes feel when their exalted world of high-end celebrity sport ends. See the complete article at www.bbc.co.uk/sport/0/20646102

The BBC (British Broadcasting Corporation) has called Bill Cole " A world-renowned peak performance coach."

Famed boxing legend Sugar Ray Leonard and Britain's double Olympic rowing champion James Cracknell were interviewed for this piece, as well as other well-known sport psychology coaches, including Sports psychologist Andrea Firth-Clark, from the University of Greenwich, and Sports psychologist Dr. Victor Thompson.

Mr. Cole was quoted as saying, "Athletes identify themselves by what they do. Take that away and they feel abandoned and naked and at a loss for how to make sense of it. It's as if a major piece of themselves has gone missing. Athletes had regular doses of serotonin daily for many years, and suddenly, that has decreased or stopped outright. That is a huge upset to the chemistry of the body. Even some retired athletes who continue to exercise fail to get the endorphin highs since they no longer compete."

Bill Cole, MS, MA, is one of the world's leading sport psychology consultants. Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team. Mr. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard.

He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach. Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues. He has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: September 26, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed on the HuffPost Live Television Show as a sport psychology expert.


Bill Cole, MS, MA was interviewed by HuffPost Live television show co-hosts Jacob Soboroff and Alyona Minkovski on the segment entitled Do Pro Athletes Belong Inside The Beltway? on September 26, 2012. Bill was an invited guest as a sport psychology expert. The show asked the question: Should former sports stars go into politics?

HuffPost Live television is co-hosted by Jacob Soboroff, who is also a producer for HuffPost Live. He is also the AMC News correspondent, a contributor to MTV's 2012 election coverage.

HuffPost Live television is also co-hosted by Alyona Minkovski. Forbes magazine named her one of the 30 most influential media personalities under the age of 30 in 2011. A Russian American, she has been called Russia's female Jon Stewart.

In addition to Bill Cole, guests included Huffington Post Sports Columnist Jordan Schultz, former Indiana Congressman and Indiana Basketball Hall of Fame Inductee Baron Hill, and Forbes.com Business of Education Columnist James Marshall Crotty.

Watch the show in this archived link: http://live.huffingtonpost.com/r/segment/
505a0bb378c90a0f5800027e


Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." Bill has been mental coach or consultant to Olympic athletes who have won bronze, silver and gold medals.

He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.


For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 25, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology expert for New Yorker Magazine.


Bill Cole, MS, MA was interviewed as a sport psychology expert for a story in New Yorker Magazine, entitled "Dealing With Olympic Failure" by Reeves Wiedeman, on July 25, 2012.

The article focused on how an athlete can make a critical mental error-leading to a mental lapse-at a moment when the brass ring (or in the case of the Olympics, a gold one) is easily within their grasp. The story focuses on US Olympic air-rifle shooter Matt Emmons, who won a gold medal in Athens in 2004 and a silver medal in Beijing in 2008. In two of his other events Emmons was in the lead for the gold, and faltered at the last possible moment, losing the gold. These memories have haunted him since.

Here is the portion of the interview with Bill Cole.

"Every time he gives a press conference the media bring it up again, and at some level he relives the agony. Top that off with the fear of leaving a legacy as 'The guy who failed three times when he had the medal within an inch of his hand,' and you have some real pressure to contend with." Cole says that after his experiences at the Olympics, Emmons might suffer from what he calls 'failure syndrome,' a sort of post-traumatic stress disorder for athletes. He suggests three possible solutions:

  1. Define failure on your own terms. Did you fail or was it a 'learning situation'?
  2. Extract all the wisdom from the situation and then never bring it up again.
  3. Turn lemons into lemonade. Find something humorous about it and refer to the situation that way.

Bill Cole, MS, MA, is a mental toughness coach to athletes and coaches, politicians, professional speakers and trainers, executives and business professionals. He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 65 sports, at all ages and skill levels. He has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 20, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA published an article as a sports psychology expert for EXACT Sports Go Mental eJournal.


Bill Cole, MS, MA wrote an article that was published in EXACT Sports Go Mental eJournal, in July of 2012 entitled "Practice Does Not Make Perfect: Comparing Learning And Performance Mindsets".

The EXACT Sports Go Mental eJournal is read by college and professional coaches and scouts. Bill's article discussed the different mindsets for performing and for learning. The article compared the two, and made recommendations for helping athletes "flip the learning mindset switch" in their mind so they can become better learners.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 17, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a psychology expert for Jay Street, The Johns Hopkins University Student eMagazine.


Bill Cole, MS, MA was interviewed as a psychology expert for a story in Jay Street, The Johns Hopkins University Student eMagazine, entitled "Where is our School Spirit?" by writer Andrew Scott on the importance of school spirit and how to increase it.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


The Mental Game Radio Show

News Release: June 21, 2012 - Silicon Valley, California
William B. Cole Consultants announces the launch of the new Mental Game Radio Show website.


Bill Cole, MS, MA, media personality and international peak performance thought leader, announces the launch of the new website www.mentalgameradio.com. The Mental Game Radio Show combines entertaining, informative solutions and insights about the world of peak performance and high achievement.

Bill Cole brings his unique mental game approaches and worldwide coaching and speaking background to each Mental Game Radio Show. Guests include top authors and performers from the worlds of entertainment, television, film, radio, music, publishing, science, business, medicine, sports, coaching, military, law, education, government and the arts. The show airs every Monday at 2pm Pacific Time.

Bill Cole, MS, MA, is a mental game coach to athletes and coaches, politicians, professional speakers and trainers, the entertainment industry, executives and business professionals. The British Broadcasting Corporation (The BBC) called him "A world-renowned peak performance coach." He has developed, pitched and sold his ideas in Hollywood and has successfully worked in front of the camera, as well as behind it. His TV, radio or film credits include Creator, Writer, Producer, Consulting Producer, Founding Producer, Guest Expert and Host. He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels and has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: May 17, 2012 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a peak performance expert for the BBC.


Bill Cole, MS, MA was interviewed as a peak performance expert for a story by the BBC, entitled "Inside The Mind Of The Road Racer" on May 17, 2012.

The article asked the question, What is it that makes motorbike racers willing to risk their lives competing at speeds of over 200 mph on public roads?

Here is the portion of the interview with Bill Cole.

Bill Cole, a world-renowned peak performance coach based in California, has worked across more than 75 different sports, but he considers road racing to have unique mental demands. "A motorcycle racer might be injured, maimed or killed while competing. It is this willingness to flirt with potential life-altering events, on the razor's edge, that distinguishes racers," he said. Road racers would appear to be a different breed mentally. In psychological terms they are considered "sensation seekers". "Riders love stressful activities for the release of epinephrine (adrenaline) and endorphins," Cole said.

Peak performance coach Bill Cole suggests that risk taking is part of an individual's genetic personality make up with nature and nurture both playing a part in creating and moulding elite level riders. "There seems to be evidence for both a physiological and biochemical basis for the sensation seeking trait", he said.

Bill Cole, MS, MA, is a mental toughness coach to athletes and coaches, politicians, professional speakers and trainers, executives and business professionals. He has been the mental coach or sports psychology consultant with athletes or coaches of 17 world and national teams, eight international and Olympic teams, 31 professional sports teams, associations or leagues, and of athletes who have won 35 world and national championships. He has been the mental trainer for thousands of athletes in over 75 sports, at all ages and skill levels. He has been a leader in the field of mental training for over 30 years. He was the first person in the world to earn an undergraduate degree in sports psychology, and is also the founder and President of the International Mental Game Coaching Association, which trains and certifies mental coaches worldwide.

Another top sport psychology expert cited in this article was Dr. Craig Mahoney, past Chair of the British Association of Sport and Exercise Sciences (BASES) and the first person in the UK to hold dual accreditation from BASES, for Exercise Physiology and Sport Psychology.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: January 28, 2012 - Silicon Valley, California
William B. Cole Consultants web site www.sportspsychologycoaching.com has been recognized as one of the top websites of its kind in the world.


William B. Cole Consultants web site www.sportspsychologycoaching.com has been recognized by Top20Sites.com as one of the top sports psychology websites in the world. Top20Sites.com analyzes the web for the most popular websites in hundreds of categories.

www.sportspsychologycoaching.com is a website created by Bill Cole, MS, MA, one of the world's leading sport psychology consultants, and web designer Evelyn Starr, of the web design company Starr Sites (www.starrsites.com). Mr. Cole is also the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard. He has been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and Tim Henman. Mr. Cole also has been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and has coached in the US and Europe on the ATP Tour. Bill was inducted into a tennis hall of fame for his accomplishments as a player and coach.

Bill has advised, coached or consulted with members or coaches of 13 national and world teams, six international and Olympic teams and 27 professional sports teams or leagues.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Dec. 16, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the December 16, 2011 issue of The Viking, Palo Alto High School Sports News.


Bill Cole, MS, MA was interviewed as a sport psychology consultant for the December 16, 2011 issue of The Viking, Palo Alto High School Sports News, in an article entitled Finding the Zone.

Mr. Cole is the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard.

In this interview Mr. Cole answered questions about the importance of the zone and its paradoxes for athletic performance. Mr. Cole was quoted as saying: "The zone is something that is prevalent in every human activity. Musicians get into it, dancers dancing to the beat get there, people sitting idly tapping their foot are in the zone too."

Mr. Cole helps high school, college, and professional athletes find their way to peak performance.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Nov. 23, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the September 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.


Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled "Old Adages" in the September 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain. Bill was interviewed along with some of the top coaches in England, such as Dr Hamish Telfer, lecturer and former Great Britain coach; Tony Sweeney, coach to the Oxford University Judo Club and president of The Budokwai, Britain's premier club; and Alan Olive, UK Sport's high-performance coaching manager.

In discussing the statement 'Champions aren't made in gyms, they're made from something they have deep inside', Mr. Cole said: "This, to me, says that being a champion comes from an inborn trait, not something that can be learnt. And I don't agree. Plenty of athletes work hard, but not all are champions. If self-discipline was the reason for a champion winning, all the military academy teams would never lose. There are factors far deeper for success that can be learnt. 'If this quote means that motivation is inside the athlete, then I agree. For champions to win consistently, their "why" has to be big enough. They need a deep reason to train hard and compete hard to win. That comes from inside, not from a gym."

In discussing the statement 'You don't win silver, you lose the gold', Mr. Cole said: "Just because someone is within striking distance of the gold it does not mean they can win the gold... yet. Maybe they are not ready to win at that level. Maybe they had a lucky day to get to the silver. Maybe the field was weak. I prefer to see this quote as a rather negative one, stating - unfairly - that you can haughtily call a number two position athlete or team "a loser". If that is the case, what do you call the athletes or teams that didn't even get that far? Awful losers? Everyone who competes is a winner, at least compared with those who do not have the nerve to put themselves on the line."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Nov. 10, 2011 - Silicon Valley, California
William B. Cole Consultants client Chris Carr wins the 2011 AHRMA World and National Middle Weight Superbike Championships.


William B. Cole Consultants client Chris Carr has won the 2011 AHRMA World and National Middle Weight Superbike Championships. Carr's web site: http://www.twowheeladventures.com/

Mr. Cole is also the founder of the International Mental Game Coaching Association, and coached and certified Carr as a Level I mental coach. See Chris Carr's testimonial about Bill Cole and the certification process.

Carr stated, "I simply do not have the words to express my gratitude to Bill for his guidance, and I would not hesitate to recommend him to any athlete who is looking for that performance edge."

Bill Cole said, "Chris Carr is one of those rare athletes who knows how to consistently access the zone and reach deep down inside himself to pull out excellence in the face of the most pressure-packed moments. It is a true pleasure to coach him, and to call him my friend."

Mr. Cole has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Aug. 23, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest in Atlanta.


Bill Cole, MS, MA was a guest expert on the radio program "Two Wheel Adventures" on www.Garage71.com on August 23 for the full hour. The radio show is hosted by Chris Carr, internationally known motorcycle racer, and world record holder. Bill has been the mental game coach to Chris Carr for years. In addition, top professional motorcycle road racer Huntley Nash was on the show. In 2009 Huntley Finished sixth in the AMA Pro SuperSport East point standings with five top-10 finishes.

The trio discussed the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. Bill gave mental strategies of how he has coached athletes and coaches in over 60 sports. In addition to Chris Carr, Bill has been mental coach to one of the top motorcycle racers in the world, Sandra Stammova, who competes on the British Superbike Circuit.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 26, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is a radio show guest host in Atlanta.


Bill Cole, MS, MA was the guest host for the radio program "Two Wheel Adventures" on www.Garage71.com on July 26. Bill filled in for radio show host Chris Carr, internationally known motorcycle racer, and world record holder. Bill talked about the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. He gave mental strategies of how he has coached athletes and coaches in over 60 sports. In addition to Chris Carr, Bill has been mental coach to Sandra Stammova, one of the top motorcycle racers in the world, who competes on the British Superbike Circuit.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 26, 2011 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA speaks at Stanford University Fencing Camp.


Bill Cole, MS, MA was the guest speaker on sports psychology at the Stanford University Fencing Camp on July 7, 2011. Bill spent the morning conducting a program entitled "The Mental Game Of Fencing". Bill talked about the zone, mental readiness, concentration, stress control, relaxation, breath control, rituals, mental toughness and how to become adept at self-regulation and self-coaching. He gave mental strategies of how he has coached athletes and coaches in over 60 sports.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 26, 2011 - Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA client Julie Jeung achieves #1 US national ranking.


Bill Cole, MS, MA is the mental coach for Julie Jeung, who achieved the #1 singles badminton ranking in the United States for Girls 13 and under. She also earned the #9 singles badminton ranking in the United States for Girls 15 and under. This was based on play in national-level events in 2011.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 1, 2011 - Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is named as the Consulting Producer on the Hollywood film project The High.


Bill Cole, MS, MA was named Consulting Producer on the Hollywood film project The High. LaUltra - The High is the world's highest and toughest ultra-marathon, held in the soaring Himalayan peaks. The race crosses the two highest motorable mountain passes in the world, covering 222 km (138 miles) with a 60-hr cut-off, with temperatures ranging from very hot 40C (104F) to very cold minus 6C (21F). The race will be held in Leh, Himalayas, India, 11th August 2011. Bill Cole is the Consulting Producer for the La Ultra - The High documentary produced by Barry Walton, BTV Productions.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: May 8, 2011 - Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for The MMA Digest, a major mixed martial arts web site for the sport.


Sport psychology consultant Bill Cole, MS, MA was interviewed by The MMA Digest, a major mixed martial arts web site for the sport. Bill was interviewed about mental training for MMA and specifically, how fighters can prepare mentally for an event. Bill discussed how to come to terms with losing to get to a winning mind set, how to maintain focus, how to install a mental readiness system, how to focus on the controllables and how to increase mental toughness.

This interview is featured in these two MMA Digest videos on YouTube:
MMA Sports Psychology tip from Bill Cole (part 1)
MMA Sports Psychology tip from Bill Cole (part 2)

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Mar. 27, 2011- Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant in The San Jose Mercury News.


Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled What Athletes Should Do When They're Injured.

Bill was asked about the importance of the psychological aspects of recovering from sports injuries.

From the magazine:

Cupertino-based mental game coach Bill Cole, who works much like a sports psychologist with both injured and well athletes in improving their game and overcoming mental roadblocks, says injured athletes need to "turn lemons into lemonade" and explore how an injury can open up other opportunities.

"Maybe you can study or get into other aspects of your sport that you haven't done before," Cole says. "A tennis player who can't compete or train because of an injury can certainly read magazines, training books and watch videos. They can do mental training. They can improve the nonphysical aspects of their sport, which is huge."

Older athletes who are injured have to learn acceptance, Cole says. They are no longer 18 years old and in top physical shape. "When I work with older people or people who get injured at any age, I get them to look at the bigger picture, look at the possibilities and see what they can do to accept where they are and move ahead," he says. A runner who can't run but can walk a race should try to accept that, he adds.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Feb. 1, 2011- Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain.


Bill Cole, MS, MA was interviewed as a sport psychology consultant for an article entitled All For One in the January 2011 issue of The Coaching Edge, the major sports coaching magazine in Great Britain. Bill was interviewed along with Great Britain's Davis Cup captain Leon Smith, former coach of number three world-ranked ATP tennis pro Andy Murray.Bill was asked about the importance of the psychological

aspects of team cohesion, team-building and managing big egos within individual sports, such as in tennis in this interview.

From the magazine:

Bill Cole, an internationally respected sports psychologist and 'mental game coach', takes a stage further. California-based Cole has worked with an incredibly diverse range of elite sportsmen, including kick-boxers, US champion weightlifters, the Ireland cricket team, US Tour golfers and ATP and WTA tennis pros. "The phrase I use (with team building) is, 'treat them fairly, but not equally'," he says. "I will literally tell them that from the start. For example, 'You Bob, on game day you like to be left alone in your own world to focus, so I'm going to give you that space. Terry, you like to have a lot of social interaction on game day so I'm going to be getting up in your grille, pumping you up, just like you told me you like,' and so on. I think people can understand that.

"Without naming names, if the coach 'sells their soul' to get the superstar on the team, now they have the devil as their assistant coach. This player can feel like they should expect special treatment, they start bending and breaking rules, show up late, leave early, think things don't apply to them. They can tear the social fabric of a team. It's a recipe for disaster. A coach has to think, 'How do I get the person to agree to minimise their ego, while at the same time I stroke it? While at the same time I don't make it too obvious that I'm stroking it because if the players lower down get a whiff of that, now I've got a problem on my hands even more'. You see the complexity.

"Part of the bringing them on board is to allay a lot of those future potential problems by laying out guidelines, processes and procedures to the team, without being heavy handed of course.

"Basically, shine the light on how our team works, an insight of what the experience will be like, how you could contribute and the benefits you'd get out of the team."

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Jan. 3, 2011- Silicon Valley, CA
William B. Cole Consultants CEO Bill Cole, MS, MA is interviewed as a sport psychology consultant for the January 2011 issue of The Performance Menu, The Journal of Health & Athletic Excellence.


Bill Cole, MS, MA was interviewed as a sport psychology consultant for the January 2011 issue of The Performance Menu, The Journal of Health & Athletic Excellence, in an article entitled Mental Game Coaching: Interview with Bill Cole.

The Journal of Health & Athletic Excellence is a monthly magazine that contains articles exploring Olympic weightlifting, strength training, athletic strength & conditioning, fitness training, CrossFit, nutrition-including Paleo recipes-for athletes, coaches and trainers.

Mr. Cole is the founder of the International Mental Game Coaching Association, and has worked as an NCAA Division I head coach, a sport psychology coach for the Stanford University Baseball and the Israeli Davis Cup Tennis Team and the mental game consultant for the Irish National Cricket Team. Cole has served as a sports psychology consultant for various elite level athletes, including 2006 Olympic Gold Medalist and two-time world curling champion Russ Howard and the Performance Menu's own national Olympic weight-lifting Champion Aimee Anaya. "I am a much calmer and more consistent lifter, thanks to him," she said.

Mr. Cole answered some pressing questions about the importance of psychological preparation for athletic performance in this interview, which will continue in the February 2011 issue. Copies can be found at www.cathletics.com.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


The Zen Game, book by Nancy Pristine

News Release: Dec. 9, 2010 - William B. Cole Consultants announces CEO Bill Cole, MS, MA writes the foreword to the new book by author Nancy Pristine, The Zen Game.

Bill Cole, MS, MA was selected to pen the foreword on the new book by author Nancy Pristine. The Zen Game: How to Win at the Game of Life Without Selling Your Soul is a book that combines timeless wisdom with practical tips for living in the modern world.

Pristine, a life coach and neuro-linguistic practitioner, presents practical guidance for the twenty-first century with inspiring real-life stories that will help people see life from a higher, more optimistic perspective. The Zen Game teaches how to "win" at the game of life while still living harmoniously with others, respecting the rules and traditions of society, and improving your relationships.

Nancy Pristine is a radio talk-show host and motivational speaker. She has been featured on television and radio and in many publications. In 2009 Nancy traveled the United States on a speaking tour-You Make the Difference. Through her training as a certified life coach and a neuro-linguistic practitioner, she helps people transform their lives from ordinary to extraordinary. She is the author of several books. Learn more about Nancy at www.NancyPristine.com.

You can purchase The Zen Game from Amazon.com.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: Aug. 24, 2010 - Silicon Valley, California
William B. Cole Consultants CEO Bill Cole, MS, MA is again a focus of Hollywood.


Bill Cole, MS, MA, CEO of William B. Cole Consultants, was written up in the well-known Hollywood blog, Horiwood.com.

Read the Horiwood.com article, Ten Things About Bill Cole, Sports Psychologist, which discusses Bill's wide-ranging, groundbreaking work in sports psychology.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com



Chris Carr with Bill Davidson, owner of Harley-Davidson Motorcycles


Chris Carr, left, with the owner of Harley-Davidson Motorcycles, Bill Davidson, far right.

News Release: Jun 12, 2010 - Silicon Valley, California
Bill Cole, MS, MA prepares world class motorcycle racer and adventure rider Chris Carr for the 7,000 mile Hoka Hey Motorcycle Challenge.


On June 20th, 2010 some of the world's most fearless riders will come together for a 7,000+ mile run from Key West, FL to the Kenai Peninsula in Alaska.

The Hoka Hey Challenge is a 7,000 mile motorcycle rally. This inaugural event will start in Key West, Florida and finish in Homer, Alaska. The winner is to receive $500,000 in Alaskan Gold. Chris Carr will be riding the newly released XR1200X in this amazing event. Both Chris Carr and the XR1200X have been chosen to reflect the durability and overall performance of this team. Cole will be helping Carr prepare his mind, mental toughness and focus for this demanding event.

http://www.hokaheychallenge.com/

Throughout his career, Carr has participated in many adventures rides across the United States. In 2006, Carr put Buell in the Record Book by riding from Key West, Florida to Prudhoe Bay, Alaska in 8 days, and in 2008 the same itinerary in 106 hours. He is the author of the book "Street Riding Secrets".

To follow the race on Carr's blog: http://twowheeladventures.com/blog/

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com



Chris Carr on motorcycle, leaning into curve


Chris Carr leans into a curve in competition.
Chris took sixth place at Daytona International Speedway in March 2010.

News Release: Nov. 4, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA signs contract to be mental game coach to world class motorcycle racer Chris Carr.


Bill Cole, MS, MA has formed an agreement to be the mental game coach to famed motorcycle competitor Chris Carr, of Atlanta, Georgia. Throughout his career, Carr has participated in many adventures rides across the United States. In 2006, Carr put Buell Motorcycles in the Record Book by riding from Key West, Florida to Prudhoe Bay, Alaska in 8 days, and in 2008 the same itinerary in 106 hours. He is the author of the book "Street Riding Secrets".

Cole will be coaching Carr for his racing season and certifying him as a Level I Mental Game Instructor for the International Mental Game Coaching Association.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com



Jaya Billa, junior champion tennis player


Jaya Billa, from Sacramento, California, ranked #1 in Boys 14's and 16's singles in northern California, hired Bill Cole, MS, MA as his mental game coach.

News Release: June 29, 2009 - San Jose, California
#1-Ranked Junior Tennis Player Hires Bill Cole As Mental Game Coach.


William B. Cole Consultants announces that Sacramento-based Jaya Billa, ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation, has hired Bill Cole, MS, MA as his mental game coach.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, will be providing a complete mental training program for Jaya, including coaching in the office, on the tennis court, by telephone and on site the day of tournaments. Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In tennis he has been a world-class ATP Pro Tennis Tour sports psychology coach. In golf he has coached players who have competed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships, including one player who finished in the top 10 on the 2008 Duramed Futures Tour.

Jaya Billa commented:

"I was already very successful in junior tennis. I have been ranked #1 in the 14's and 16's in singles and doubles in Northern California, and top twenty in the nation. I won the San Diego Boys 14's National Open Singles and Doubles and took third place in the Boys 16's Copper Bowl Singles. I wanted to not only be able to maintain the rankings I had achieved to date, but to continue to steadily improve. The pressure is even greater once you are a top-ranked player, and I wanted to know how to handle that pressure better.We researched the top sports psychologists and mental training coaches and discovered that Bill Cole had been the mental game coach to professional players who have had wins over Pete Sampras, Andy Roddick, Marat Safin, Michael Chang and world #4, Tim Henman. Bill also had been an NCAA Division I College Head Coach in tennis, the Sports Psychology Coach for the Israeli Davis Cup Team, and had coached in the US and Europe on the ATP Tour.

I took his on-line mental game assessment and communicated with him, and very quickly our family hired Bill. Ever since, he has been helping us navigate the competitive world of junior tennis at the sectional and national levels.

In just our first mental training session, I learned a huge amount about the mental game and what I needed to do to perform to my top abilities in competition. Since then, Bill has been an integral part of our tennis training team. My Mom and Dad and I work with him at his office, on the phone, at tournaments and on the lesson court. Bill taught me about the psychology of match preparation, concentration, how to really relax in close matches (even when it seemed impossible to do so), to stay focused, to analyze and solve problems on the court, mental toughness, confidence and my ability to get into the zone.

Bill's techniques in the mental game are extremely powerful and easy to learn. These techniques take effect immediately. I was able to use all the techniques right away, and my game improved a lot. I have been using the techniques in matches and the results have shown already. I was able to stay calm, focused, and relaxed under pressure. Bill has helped my tennis game a lot through mental game coaching.

If you suspect that improving your mental approach to your tennis is the missing link in your game, you are probably right. Bill is a specialist in the mental part of tennis, in addition to having been a very successful teaching pro, and top competitor himself. His insights and knowledge about the upper levels of competitive tennis are amazing. The mental training system he taught me for reaching my inner excellence continues to be very powerful. I use what he teaches me every day, in practices, and in matches. If you want to take your game to the next level, I strongly suggest you call Bill."

Jaya Billa
Sacramento, California

#1 in Boys 14's and 16's singles in Northern California
#1 in Boys 14's and 16's doubles in Northern California
#20 in Boys 14's National singles
#80 in Boys 16's National singles

Won San Diego Boys 14's National Open Singles
3rd place in Boys 16's Copper Bowl Singles
5th place in Boys 16's Sectional 2008 Singles
Boys 16's Doubles Sectionals 2008, 2009
Long Beach 14's National Open Doubles
Boys 16's National Open Doubles Finalist 2009
Boys 16's National Open Doubles 4th place 2009

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com



Bill Cole and Jesse Gillespie


Bill Cole, MS, MA and Jesse Gillespie, with Jesse wearing the Championship Belt, just after winning the WCSC California State Professional MMA Middleweight Title, in San Francisco, CA, May 30, 2009.

News Release: May 30, 2009 - San Jose, California
William B. Cole Consultants announces that Professional MMA fighter Jesse Gillespie, coached by William B. Cole Consultants CEO Bill Cole, won the WCSC California State MMA Professional Middleweight Title.

Bill Cole, MS, MA provided a complete mental training program for Gillespie, including coaching in the office, in the gym and at the arena the day of the fight. Cole worked with Gillespie on virtually a daily basis to prepare him for his fight on May 30 in San Francisco, CA at the Awakening, the World Combat Sports Challenge (WCSC) MMA event, the WCSC California State MMA Middleweight Title. Over 5,000 people attended this event.

Jesse Gillespie is a former US Marine (who served in Bosnia/Kosovo) and a current Full-Time Law Enforcement Officer. Jesse has been fighting for three years and has fought around the world for the WKA, USMF, IFMA, MTIA and Strikeforce. Jesse was a Silver Medalist at the 2007 Police Olympics for Boxing. In 2008, Jesse was also selected as a member of the US National Muay Thai Team, where he was a Bronze Medalist in the Light Heavyweight Division at the 2008 World Muay Thai Championships in Busan South Korea. Originally a "Striker", Jesse has made the transition to MMA in the last year and most recently fought and won for Strike Force in the televised event at The Playboy Mansion.

Gillespie commented after winning the WCSC California State MMA Middleweight Title:

"MMA is a very mental sport, particularly once you step into the ring. In a contest, the importance of the mental component might be well over 80-90%. A fighter needs strong reserves of mental toughness, focus and the will to win.

My MMA coach and I realized I needed to raise the level of my mental game, so he found the best trainers, coaches and consultants around to work with me so I could prepare optimally for my televised fight coming up in three weeks.

For mental training, he called Bill Cole, The Mental Game Coach. I can't thank Bill enough for all his help.

The mental game training I did with Bill Cole on my mental preparation was an important part of my overall training program for my win (second round TKO) at The Awakening, the World Combat Sports Challenge (WCSC) MMA event in San Francisco. I won the WCSC California State MMA Middleweight Title in front of a crowd of over 5,000 people.

Bill went to work with me right away. I worked with him almost daily over that time. He coached me on simple and easy to use mind techniques I could apply right in the gym, at home, in the locker room before the fight, on the walk into the arena and even once my foot hit the canvas.

Just as you need to be dedicated in the gym, in running, in eating right, and in training all aspects of the MMA game, you need to cover all the bases by training your mind. A fighter can lose the contest before they even step foot into the cage or the ring. They can defeat themselves mentally before the contest even begins. Ignoring the mental game is old school now for anyone who wants to excel at the fight game.

Just like you train your standup game, your wrestling, or your Jiu Jitsu, you need to train your mind. Mental game training is an area that many fighters talk about as being important, but few know how to train for, other than working with intensity and dedication in the gym. Having a strong work ethic will get you to a certain level of mental toughness and confidence, but the mental game is far more than that. A well-prepared fighter needs focus, relaxation under pressure, killer instinct, control over his thoughts, and control over his emotions. Bill helped me take all these things to the next level in my game.

Now I have a focused and extremely effective pre-event mental readiness system that gets my mind, body and spirit ready to fight. He helped me bring out the mental toughness and focus I needed to achieve greatness in a pressure situation.

MMA is very much a mental game. Bill is an indispensable part of my training arsenal. If you want to see what improving your mental game can do for you as a fighter, I strongly suggest you give Bill a call. He is a great investment."

Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In golf he has coached players who have completed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships. One of his players finished in the top 10 on the 2008 Duramed Futures Tour.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com



"The Mental Game" Television Series Completes Pilot Episode

Los Angeles, CA. May 15, 2009: TMG Entertainment announces the launch of their new television series program, "The Mental Game", and the completion of the episode, "The Mental Game" tennis pilot.

"The Mental Game" is a half hour reality-style television show, hosted by the acclaimed author and mental game coach, Bill Cole, MS, MA. The show focuses on how accomplished people learn, perform and achieve greatness and will explore how these people think, access mental toughness and overcome adversity.

Bill Cole says, "Paradoxically, the mind is the last frontier of study and control in anything we do. Top achievers and performers know that mind power is what separates them from the rest of the field and catapults them into the winner's circle. Especially in these tough economic times, a program that recognizes obstacles and provides tools to conquer the challenges and to achieve success is extremely relevant. A strong mental game, whether on the court, in the board room or in personal relationships, is a desire of everyone."

Bill Cole, with over 30 years in sports psychology, research and mental game coaching that bring a unique brand of skilled education to the audience, has also authored the acclaimed book The Mental Game of Tennis which is changing the way millions of tennis fans approach their game. Bill Cole has coached seven national champions and was formerly the Sport Psychology Coach for the Israeli Davis Cup Team from 1999 to 2001. His professional players have had ATP Tour career wins over Pete Sampras, Marat Safin and Andy Roddick.

"The Mental Game" television program is produced and directed by John Cole and is seeking distribution. For more information on "The Mental Game" television program please visit www.mentalgametvshow.com.

Media Public Relations
contact the Mental Game TV Show


News Release: May 10, 2009 - Silicon Valley, California
William B. Cole Consultants announces Kat Delen-Briones is part of the SJSU Women's Golf Team that won the Western Athletic Conference Championship.


For the third time in school history, the San Jose State women's golf team captured the Western Athletic Conference Women's Golf Championship. San Jose State ended the year with five tournament victories including the Western Athletic Conference Championship. William B. Cole Consultants client Kat Delen-Briones was a first team All-WAC selection. They then played the NCAA West Regional in Tempe, Arizona, May 7-10, 2009.


News Release: May 5, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA tapes television segment for The Discovery Channel.


Bill Cole was in the Discovery Channel's television studios April 16, 2009 as a guest expert for the Animal Planet TV series program on Animal World Records. He explained the various mental approaches people use to prepare mentally and get into the zone when it comes to creating world records, using animals. This has some very exotic footage. This program is due to air in December 2009.

William B. Cole Consultants founder and CEO Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a Wall Of Fame Honoree, a Hall Of Fame athlete and coach, an award-winning scholar-athlete and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Bill is the author of two published books and over 300 articles that have appeared around the world.

For more information, to engage Bill as a guest expert, or to schedule a media interview, please contact:

William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: May 4, 2009 - Silicon Valley, California
William B. Cole Consultants announces Bill Cole, MS, MA as author of the mental training chapter in a new book by an Olympic Gold medalist.


Harper Collins Canada engaged Bill Cole, MS, MA to write the chapter on mental training for the upcoming book Curl To Win, by the two-time world curling champion, and 2006 Olympic Gold Medalist Russ Howard, who was named "Curler of the Century" by Sweep magazine.

Russ Howard has won every curling prize going. He's a record holder for an astonishing 107 Brier wins; a multiple World Championship winner; and a key member of Team Gushue, the gold medal-winning Canadian curling team at the 2006 Winter Olympics. Howard's legacy is further secured by his creation of the "Moncton Rule," which has dramatically changed the game.

But it was Howard's recent role as unofficial coach to his daughter Ashley, also an elite curler, that convinced him to gather his three decades of experience, his huge talent for motivating and his ability to synthesize the mental game with the physical one to write the guide that no curler - novice or elite - should be without.

Curl To Win is scheduled to be published in September of 2009.

Bill Cole is a prolific author with over 400 published articles worldwide. Bill's book The Mental Game of Golf will be published June of 2009. His book The Mental Game of Tennis is being revised and expanded and will be published July of 2009. He was named the golf psychology columnist for Four Corners Golf Magazine in 2009.

For more information, or to schedule a media interview, please contact:
Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com



Jesse Gillespie
Jesse Gillespie

News Release: May 1, 2009 - San Jose, California William B. Cole Consultants announces the signing of Bill Cole, MS, MA as the Mental Game Coach for Professional MMA fighter Jesse Gillespie.

Bill Cole, MS, MA, CEO of William B. Cole Consultants, will be providing a complete mental training program for Gillespie, including coaching in the office, in the gym and at the arena the day of the fight. Cole will be working with Gillespie on virtually a daily basis to prepare him for his fight on May 30 in San Francisco, CA at the Awakening, the World Combat Sports Challenge (WCSC) MMA event, the WCSC California State MMA Middleweight Title. Over 5,000 people are expected to attend this event.

Jesse Gillespie is a former US Marine (who served in Bosnia/Kosovo) and a current Full-Time Law Enforcement Officer. Jesse has been fighting for three years and has fought around the world for the WKA, USMF, IFMA, MTIA and Strikeforce. Jesse was a Silver Medalist at the 2007 Police Olympics for Boxing. In 2008, Jesse was also selected as a member of the US National Muay Thai Team, where he was a Bronze Medalist in the Light Heavyweight Division at the 2008 World Muay Thai Championships in Busan South Korea. Originally a "Striker", Jesse has made the transition to MMA in the last year and most recently fought and won for Strike Force in the televised event at The Playboy Mansion.

Bill Cole, with over 30 years in sports psychology, research and mental game coaching, has been a mental game coach in over 55 sports. In golf he has coached players who have completed on both the men's and women's pro tours, in the World Junior Golf Championships and in the US Open Championships. One of his players finished in the top 10 on the 2008 Duramed Futures Tour.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: July 22, 2008 - San Jose, California
William B. Cole Consultants announces that the company founder and CEO Bill Cole, MS, MA has signed an agreement to be the new golf psychology columnist for Four Corners Golf Magazine.


The magazine is a new glossy, full-size offering in the golf publishing space, covering all aspects of golf in the southwest US, with a national flair as well.

In this capacity Bill will be writing about the mental factors of golf, such as concentration, the zone, mental readiness, mental toughness, the psychology of putting, mental readiness strategies, mental learning strategies for lesson-taking, stress control, how to create a winning mind set in golf, the art of self-coaching in golf and how to compete more effectively.

Bill has been under a sports psychology coaching contract with one of the world's top 50 golf coaches, Joe Thiel, who coaches many top-ranked men and women Golf Tour pros. Joe is also the Head Golf Coach for Mizuno Golf worldwide. The Joe Thiel Worldwide Golf Academies operate in Olympia Washington, Palm Springs, CA, Japan and Korea. We coach Joe to coach his players on their mental games and write the golf psychology curriculum for his golf academies. Joe started Se Ri Pak, the youngest woman ever to win the US Open Women's Golf Championships in her rookie year, 1998. She has been in the top ranks since. Joe also coaches Nationwide Pro Tour player Brock Mackenzie and his sister Paige Mackenzie, an upcoming star on the LPGA Pro Tour.

William B. Cole Consultants founder and CEO Bill Cole, MS, MA is an internationally and nationally recognized peak performance mind coach. He is a Wall Of Fame Honoree, a Hall Of Fame athlete and coach, an award-winning scholar-athlete and has coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Bill is the author of a published book and over 300 articles that have appeared around the world. Bill is the author of the golf book The Mental Game of Golf: Peak Performance Mind Tools. That work can be purchased here:

http://www.sportspsychologycoaching.com/
products/ ereportMentalGameOfGolf.html


Bill is also the Founder and President of The International Mental Game Coaching Association (IMGCA), the worldwide leader in mental game information and membership. The IMGCA has hundreds of informative success articles for kids, parents, athletes and coaches. You can visit the IMGCA at: www.mentalgamecoaching.com


News Release: May 17, 2008 - Buffalo, New York
Bill Cole Inducted Into The Buffalo Tennis Hall of Fame

Young Bill Cole playing tennis

On May 17, 2008 I was honored to be inducted into the Buffalo Tennis Hall of Fame. In the late 70's I was one of the top players in western New York State. I won the largest doubles championship, numerous other titles, won six conference championships in college, won money in pro events, played on television twice, faced some very big names, and then discovered I had no talent to continue! Actually, after playing some tour stars I realized they are such a special breed to be able to make a living at playing, so I redoubled my focus into teaching and coaching, and have been very fulfilled since. Yes, that photo from my playing days is me, but with lots more hair!
--Bill Cole


This is the summary from the Buffalo Tennis Hall of Fame:

Bill Cole's Playing Career

Bill Cole won a major Western New York singles or doubles tennis championship at every level of competition--in the juniors, in college, in open play, and in professional events. He reached five championship finals in the biggest Western New York Open Doubles Tennis Championships and was a winner or finalist in 25 career tennis events over a high-profile 14-year Western New York and Canadian playing career. He won money in professional events in Canada and the United States, playing on television twice and playing against some of the biggest names in pro tennis.

Highlights:

  • Bill Cole won his first tennis championship at age 10.

  • Won major Boys 18 singles and doubles championships in Erie County.

  • Was a two-year undefeated #1-#2 singles player in High School.

  • Won two ECIC High School Conference team titles.

  • Was a finalist in the AA Singles Sectional High School Championships at #1 Singles.

  • Played #1 singles at the University of Buffalo for two years.

  • Reached one Final, one Semi-Final and one Quarter-Final in the New York State Collegiate Championships.

  • Won six Conference titles in college.

  • Reached four finals in the biggest Western New York Open Tennis Championships--the MUNYS.

  • Won the MUNY Men's Doubles title in 1977.

  • Finalist in the largest Professional Indoor Singles Tournament in Western New York in 1978, the $7500 Ned Phillips Memorial, and won the Ned Phillips Memorial Men's Professional Doubles title in 1979.

  • He represented Western New York in the 1977 National Public Parks Singles and Doubles Championships in St. Louis, Missouri.

Bill Cole's Teaching and Coaching Career

Bill Cole has coached and taught at the highest levels of tennis:

  • On the ATP Men's Professional Tennis Tour and the WTA Women's Professional Tennis Tour -- in the United States and in Europe, including Wimbledon, the US Open and Davis Cup.

  • Sport Psychology Coach for the Israeli Davis Cup Team.

  • NCAA Division I Head Coach at two west-coast universities.

  • On the United States National Junior Circuit.

  • Owner of his own California tennis school.

Highlights:

  • He's an internationally-recognized sport psychology expert, an award-winning scholar-athlete and a Williamsville Central Schools Wall of Fame Honoree.

  • His students have won over 20 National and International Championships and have earned hundreds of rankings, honors and tournament titles in every conceivable age level, section and division across the United States and internationally.

  • Bill has coached eight National Champions.

  • His players have earned 22 top-ten United States National Rankings, 34 #1 USTA Sectional Rankings, 77 Top-Ten USTA Sectional Rankings and 158 USTA Sectional Rankings.

  • He's coached players to 11 California State Championships. He's coached a player to a "four USTA National Titles Grand Slam" -- one US National Doubles Championship on every surface -- and a #1 United States National Senior Doubles Ranking.

  • His professional players have had ATP Pro Tour career wins over many of the biggest names in tennis: Pete Sampras, Marat Safin, Andy Roddick, Gustavo Kuerten, Michael Chang and Tim Henman.

  • Bill was Mental Game Coach for Harel Levy, when he was ranked #278 in the world, and helped him achieve a career high ATP Pro Tour world ranking of #30 in 2001.

  • Harel won $210,000 playing Marat Safin in the Championship Singles Final of the Canadian Open.

  • Bill is a sport psychology researcher, an author of 330-plus published articles on coaching and peak performance, wrote the book The Mental Game of Tennis, and was a columnist and west-coast correspondent for Inside Tennis magazine.

  • Founder and President of the International Mental Game Coaching Association.

News Release: April 16, 2008 - Silicon Valley, California, William B. Cole Consultants announces TMG-brand merchandise line to the public.

Bill Cole, MS, MA, Founder and CEO of William B. Cole Consultants today announced the unveiling of the exciting new merchandise line of TMG brand products, from William B. Cole Consultants and the International Mental Game Coaching Association (IMGCA). Mr. Cole is also the Founder and President of the IMGCA.

TMG is the global brand that signifies excellence in mind, body and spirit in learning, coaching and performance, in sports, business and life. TMG stands for The Mental Game. TMG helps people achieve more of their potential.

The TMG line offers 100% cotton men's and women's T-shirts in white, featuring the TMG logo with the word "SPORTS" or the name of a specific sport or activity below the logo. Men's sizes are M, L, XL, and XXL and women's tailored fit sizes are S, M, L and XL. The TMG hat line features the TMG logo embroidered on a low profile baseball cap.

The TMG line can be ordered with a number of captioned lines below the distinctive TMG logo:

SPORTS, TENNIS, GOLF, BASEBALL, SOCCER, BUSINESS, HOLLYWOOD, ARCHERY, BADMINTON, BOWLING, BOXING, CYCLING, FIGURE SKATING, GYMNASTICS, HOCKEY, LACROSSE, LIFE, MARTIAL ARTS, RACING, SALES, SHOOTING, SKIING, SOFTBALL, SWIMMING, VOLLEYBALL, and WRESTLING.

The TMG line will also be featured and sold on the Hollywood TV pilot, The Mental Game.

For more information, to purchase TMG-branded products, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: April 14, 2008 - Silicon Valley, California, William B. Cole Consultants announces spin-off initiatives around the reality TV pilot, "The Mental Game".

Bill Cole, MS, MA, the Co-Creator, Producer and Host of the TV pilot The Mental Game today announced sweeping new initiatives that will support, enhance and expand the theme, brand and focus of The Mental Game television program. This interactive reality television show goes inside the mental game of virtually everyone in sports, business and life.

These new initiatives are now under development, and will be integral to the vision of the television show, said John Cole, the show's Co-Creator and Producer. The new projects include:

  • Mental Game TV™

  • Mental Game Television™

  • Mental Game Network™

  • Mental Game Broadcasting™

  • Mental Game Entertainment Network™

  • The Mental Game Minute™

  • The Mental Game Moment™

Bill Cole and John Cole also described three new web sites that will be created in conjunction with the TV show:

  • www.MentalGameU.com

  • www.MentalGameUniversity.com

  • www.MentalGameCollege.com

Each web site will support, enhance and expand on the focus of the TV show The Mental Game.

For more information, or to schedule a media interview, please contact:

Bill Cole, MS, MA
Founder and CEO
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-298-9525
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com


News Release: January 11, 2008 - Hollywood California, RampItUp Productions announces it is now accepting talent-submissions for their 2008 television pilot.

The company has begun casting and is now accepting non-union talent submissions for the reality TV pilot, "The Mental Game", (TMG). The pilot is an innovative program focusing on the mental game of sports, business and life. The show will focus on how people learn, perform and achieve greatness.

Bill Cole, MS, MA, the show's creator and host says, "Paradoxically, the mind is the last frontier of study and control in anything we do. Top achievers and performers know that mind power is what separates them from the rest of the field and catapults them into the winner's circle. A strong mental game is the potent magic behind overcoming the inevitable mental and emotional obstacles that everyone faces in their quest for success in learning, performing and achieving".

This interactive reality television show goes inside the mental game of virtually everyone in sports, business and life. A large percentage of casting will focus on athletes involved in their day-to-day sport experience and will also include coaches, officials, agents, managers, trainers, team owners, fans and the parents of these accomplished athletes to discover how they approach their sport experience from a mental perspective and how it relates to their everyday life. The show will examine the mental and emotional highs and lows of all athletic participants at every level including youth, collegiate, amateur, pro, Olympic and even the weekend warrior.

If you are an elite athlete, a weekend warrior or you know someone who has an amazing story to tell about their personal sport experience and life accomplishments then send storyline / bio / reel along with contact information to:

 Media Public Relations
contact the Mental Game TV Show


TMG logo


Bill Cole, MS, MA
Sports Psychology Coaching

19925 Stevens Creek Blvd., Suite 100, Cupertino, CA 95014-2358
Voice 408-725-7191   •   Toll Free 888-445-0291   •   Fax 408-440-2339
Bill@SportsPsychologyCoaching.com   •   www.SportsPsychologyCoaching.com

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